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Author Archives: Jeff Pizzino, APR

“We Happen to Be In Your Neighborhood” and 2 Other Big-Time Sales Lies

“We Happen to Be In Your Neighborhood” and 2 Other Big-Time Sales Lies

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The direct mail letter from Cox Communications. It has important customer information! I better open it NOW! Oh, wait… what?

There’s a knock on my door. It’s a salesman from a window company.

“ Hi, I’m [so-and-so] with [some window … Read more

Secrets to Securing Print Coverage

Secrets to Securing Print Coverage

There are countless magazines and newspapers that could potentially write a story about your product.

There are countless magazines and newspapers that could potentially write a story about your product.

How do you get a magazine or newspaper to write about your product for free? And why would you want to pursue press coverage before … Read more

It’s Time to Slay the Possessive Its

It’s Time to Slay the Possessive Its

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One of the most embarrassing moments I witnessed in my professional career occurred in about 2003. While employed at The Gemological Institute of America in Carlsbad, CA, the head of the PR department occasionally gave his staff permission to leave … Read more

Give PR its Own Umbrella

Give PR its Own Umbrella

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The true role of public relations in a company is often misunderstood, misinterpreted, misaligned, or just plain missing.

The last three companies I was employed by all got it wrong. They put PR under the marketing umbrella, with the head … Read more

The PR Gods Called Me to Blog

The PR Gods Called Me to Blog

Just for a moment I imagined I was looking up into the PR heavens (OK, I know I’ve probably already lost some of you as you may have a hard time reading “PR” and “heaven” in the same breath). If … Read more

Welcome

Passionately telling your story with clarity, impact and authenticity.

Our website is getting an overhaul…for now visit Pizzinovations.com

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