symbol01
symbol02 symbol03 symbol04 symbol05


PR Po!nt Blog

Going Up? 5 Tips for Nailing Your Elevator Pitch!

Going Up? 5 Tips for Nailing Your Elevator Pitch!

Participating in a job interview without an elevator pitch is like watching or reading an ad without words. It’s like a dog with no bark or bite. It’s like standing in an elevator with no buttons to push. When I decided it was time to find a new job while living in the San DiegoContinue Reading

Dogma Dampers Adaptation, Progress and Improvement

Dogma Dampers Adaptation, Progress and Improvement

One of my favorite discussions during my M.B.A. studies was on the adoption of new technology, concepts or processes — often referred to as “The Innovation Life Cycle.” The instructor displayed a bell curve with “innovators” and “early adopters” at the beginning (the “ambassadors”), “early majority” and “late majority in the middle (the “supporters” and “neutrals,” respectively), and the “laggards” and “saboteurs” (the “defectors” and “adversaries,” respectively).Continue Reading

“We Happen to Be In Your Neighborhood” and 2 Other Big-Time Sales Lies

“We Happen to Be In Your Neighborhood” and 2 Other Big-Time Sales Lies

There’s a knock on my door. It’s a salesman from a window company. “ Hi, I’m [so-and-so] with [some window company]. We just happen to be working in your neighborhood today and wondered if you thought about upgrading your window,” he says. “Have you thought about upgrading your honesty?” I think to myselfContinue Reading

Secrets to Securing Print Coverage

Secrets to Securing Print Coverage

How do you get a magazine or newspaper to write about your product for free? And why would you want to pursue press coverage before you engage in advertising? I’ll go into great detail answering these questions during my presentation at a Feb. 12 Eliances “Secret Session” in Scottsdale, Arizona. Hope you can make it. In the meantime, here’s a teaser to what I’ll be talking about…Continue Reading

It’s Time to Slay the Possessive Its

It’s Time to Slay the Possessive Its

One of the most embarrassing moments I witnessed in my professional career occurred in about 2003. While employed at The Gemological Institute of America in Carlsbad, CA, the head of the PR department occasionally gave his staff permission to leave the premises and partake of professional development (yes, it was a very “controlling” culture there).Continue Reading

Give PR its Own Umbrella

Give PR its Own Umbrella

The true role of public relations in a company is often misunderstood, misinterpreted, misaligned, or just plain missing. The last three companies I was employed by all got it wrong. They put PR under the marketing umbrella, with the head of PR often reporting to the vice president of marketing. Who in the world taught marketing to beContinue Reading

The PR Gods Called Me to Blog

The PR Gods Called Me to Blog

Just for a moment I imagined I was looking up into the PR heavens (OK, I know I’ve probably already lost some of you as you may have a hard time reading “PR” and “heaven” in the same breath). If the PR heavens were to part, what would the PR gods say to me prior to officially launchingContinue Reading

Copyright © 2020 AuthenticityPR | 480.606.8292 | info@AuthenticityPR.com