It’s Time to Slay the Possessive Its
01.24.2014 – One of the most embarrassing moments I witnessed in my professional career occurred in about 2003. While employed at The Gemological Institute of America in Carlsbad, CA, the head of the PR department occasionally gave his staff permission to leave the premises and partake of professional development (yes, it was a very “controlling” culture there). I decided to attend an advanced public relations writing course given by PR pro Fraser P. Seitel, author of The Practice of Public Relations (a great PR textbook; I recently ordered the new 12th edition) in Los Angeles.