! (Blog) - AuthenticityPR

AI in Content Creation (Part 1)

09.24.2026 – In recent years, Artificial Intelligence (AI) has become more prevalent in society. NASA defines AI as “computer systems that can perform complex tasks normally done by human-reasoning, decision making, creating, etc.” (NASA, 2024). In 2022, OpenAI made conversational AI widely accessible by

Man in front of white board maps out the sales funnel of a marketing campaign plan.

5 Questions to Ask Before You Say a Campaign “Worked”

09.17.2026 – “Did our promotional campaign work?” sounds like a simple yes-or-no question. But it isn’t. I recently taught my Media and You students at East Tennessee State University that researchers who study media effects for a living don’t ask that question at all.

Media Literacy Strategies for Enhancing Your PR and Marketing

09.10.2026 – Understanding media literacy, how consumers process and think about the media they consume, can help you with your PR and marketing. I recently taught my freshman Media and You students at East Tennessee State University about the conscious model vs. unconscious model,

ETSU Media and Communication dept. website page.

An Insider’s Look at What PR/Communication Students are Being Taught

09.04.2026 – Studying public relations (PR) in college has changed drastically over the years. For me, it’s been nearly 40 years since I earned my undergrad in communications, with an emphasis in public relations. Today, if you want to get a degree in public

What They Don’t Teach You in the Corner Office

08.28.2026 – Fay Vincent ran Columbia Pictures. He was an EVP at Coca-Cola and the eighth commissioner of Major League Baseball. The man has been in more corner offices than most of us will ever see from the parking lot. When he sat down

WNBA Indiana Fever Head Coach Stephanie White

Why You Should NEVER Say “Go to Hell!” in a Press Conference

08.21.2026 – After pointing out the WNBA’s PR blunders last week, I thought we could move on to another topic this week. But nope — the WNBA keeps on misbehaving. Yes, its PR implosion continues.

The WNBA is In a PR Pickle

08.12.2026 – Oh, WNBA. Bless your hearts. Your league is in one heck of a juicy PR pickle right now. Instead of being known as the NBA equivalent for women (WNBA does stand for Women’s National Basketball Association), where women have the opportunity to

Get Out of That Rut — and Into Better Meetings

08.06.2026 – Summer is ending soon (sorry to break the bad news). Did all the vacations and time off from work re-energize you? Or do you feel in a bit of a rut? Maybe this week’s message will be therapeutic for you.