! (Blog) - AuthenticityPR

Texas Tech’s Utter and Total PR Disaster

06.18.2026 – Do you want to see PR at its worst? Then watch this video produced by Texas Tech University officials, making the case that quarterback transfer Brendan Sorsby deserves to play football this upcoming season, despite admitting to placing approximately $90,000 in bets

Getting a Charge Out of this Device Repair Co’s Name

06.10.2026 – What should I write about this week? I debated between Neanderthal PR, my interview with a Milwaukee Journal-Sentinel sports journalist, or Southwest Airlines banning humanoid and animal-like robots from flying. The world just provides an incessant array of fascinating topics to choose

Share Your Expertise as an Adjunct Professor, Make Extra Money

06.03.2026 – What expertise do you possess? Share it! Last week I shared my recent experience as an adjunct PR professor at Milligan University in Elizabethton, Tenn. This week I’ll walk you through, step-by- step, on how you can land an adjunct position.

The Story of My Remarkable Experience as an Adjunct Professor

05.28.2026 – This week I’ll share my recent experience as an adjunct PR professor. Next week I’ll walk you through how you can land an adjunct position. Despite enormous demands from my PR business, it was worth it to teach an 80-minute PR class

5 Reasons Your CEO Must Lead Your Internal Communications

05.20.2026 – You can have the best internal communications program money can buy. A polished intranet. A company newsletter. Company town halls with catered lunches. None of it matters if your CEO isn’t 100% supporting and leading the charge.

5 Ways to Turn Your Corporate Culture Into an Employee Ambassador Factory

05.13.2026 – Quick quiz: Who’s your No. 1 customer? Your most important stakeholder? It’s your employees. That’s why I love employee relations — a.k.a. internal communications/PR. And that’s why I love interacting with human resources professionals.

AJ Dybantsa’s Farewell Letter Soars & Scores

05.06.2026 – Classy. Heartfelt. Touching. It’s one thing to receive a letter of gratitude. It’s another to receive an unexpected, authentic one. I’m referring to the recent LinkedIn post by freshman basketball sensation AJ Dybantsa. As expected, he was one-and-done at Brigham Young University.

National Honesty Day: Five Areas to Fully Embrace It

04.29.2026 – On April 1, we make fools of others — or ourselves. It’s practically a national sport (and I’m a very willing participant — QR codes on clouds??). So, it’s only right that April ends on a higher note. Did you know April