! (Blog) - AuthenticityPR

A message in a bottle, floating in water.

Why the Same Message Lands Differently With Different Customers – Part 1

10.23.2026 – As Sting once sang in a vintage Police song, “I hope that someone gets my message…” That’s from the band’s 1979 hit, “Message in a Bottle.” Anytime a communication is shared, we always hope someone gets it (whether it’s in a bottle

A hand holding an iPhone displaying social media icons.

Take This 8-Question Social Media PR Exam

10.16.2026 – Is your social media helping or hurting your organization’s public relations? Here’s the problem… Many brands treat social media like a virtual promotional billboard. Post the promo. Post the product. Pray nobody asks a question (because you’ve not committed resources to answer

Person at computer order clothes online.

How to Pinpoint the REAL Reason a Promotional Campaign Worked

10.09.2026 – Your sales dashboard shows a spike the week your new ad ran. You believe the ad worked. Or your sales spiked after your CEO was interviewed on a local TV news segment and gave out your website address. That media coverage contributed

Advertising artwork laid out on a table.

AI in Content Creation (Part 2)

10.01.2026 – In Part 1, I made the case for AI — and then the case against it. Since OpenAI released ChatGPT to the public in 2022, generative AI has worked its way into nearly every industry. And PR, marketing and advertising are no

AI in Content Creation (Part 1)

09.24.2026 – In recent years, Artificial Intelligence (AI) has become more prevalent in society. NASA defines AI as “computer systems that can perform complex tasks normally done by human-reasoning, decision making, creating, etc.” (NASA, 2024). In 2022, OpenAI made conversational AI widely accessible by

Man in front of white board maps out the sales funnel of a marketing campaign plan.

5 Questions to Ask Before You Say a Campaign “Worked”

09.17.2026 – “Did our promotional campaign work?” sounds like a simple yes-or-no question. But it isn’t. I recently taught my Media and You students at East Tennessee State University that researchers who study media effects for a living don’t ask that question at all.

Media Literacy Strategies for Enhancing Your PR and Marketing

09.10.2026 – Understanding media literacy, how consumers process and think about the media they consume, can help you with your PR and marketing. I recently taught my freshman Media and You students at East Tennessee State University about the conscious model vs. unconscious model,

ETSU Media and Communication dept. website page.

An Insider’s Look at What PR/Communication Students are Being Taught

09.04.2026 – Studying public relations (PR) in college has changed drastically over the years. For me, it’s been nearly 40 years since I earned my undergrad in communications, with an emphasis in public relations. Today, if you want to get a degree in public