! (Blog) – AuthenticityPR

7 Ways to Know If Your PR is Working

07.09.2025 – Results matter. Whether it’s advertising, marketing or public relations, each expenditure needs to be justified by its results. Besides the fact that many people don’t even know what PR is or what it does (need a refresher? Read this blog post), an

What in the World is PR? And Why Does My Company Need It?

07.03.2025 – You’ve probably heard someone say, “We need PR,” or “Let’s get some press.” But press coverage alone doesn’t define public relations or why it’s essential to your business. Clients used to love to ask me, “Can you get me on Oprah?” Many

From the Classroom to Your Company: What PR Interns Bring to the Table

06.26.2025 – PR isn’t just about strategy or clever campaigns — it’s about connecting ideas with action. As a communications student at BYU — and now as an intern — I’ve studied the theories behind effective messaging. But what really matters is how those

Bigfoot Sticks Big Foot in Mouth

06.19.2025 – I was going to interview Bigfoot for this week’s message. But he told me he didn’t want to talk to me. In other words: “No comment.” Here’s the irony — this Bigfoot is the official spokesperson (ahem! spokesbeast) for a Spokane-based (NO

13 Songs with Horrible PR Advice

06.12.2025 – Touting your bad reputation. Using words that nobody is listening to. Disconnecting from your audience. All three can do serious damage to your brand or company’s public relations, which in turn can ruin your public perception — and ultimately hurt your bottom

Check Your Website Cookies, They Might Be Giving You Bad PR

06.04.2025 – How do you define a delicious cookie experience — whether it’s those on a website or baked in an oven?There’s one simple thing you can do to make your website cookies delicious to all those who visit (I’ll share that in a

A Tale of 2 PRs

05.30.2025 – In sports, especially track and field, “PR” stands for personal record. When I started hearing that abbreviation on a regular basis a few years ago, it got my attention — considering I’ve been working in the “PR” industry since 1987. A PR

The Story of a Major Jailbreak and Subsequent Communications Breakdown

05.20.2025 – Did you catch the May 16 presser (press conference) following the jailbreak at the Orleans Justice Center? I did. And I nearly broke out too… in laughter. I sat there absolutely incredulous as I watched this presser.