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Press Relations Lesson #5: A 10-Step Press Pitching Process

02.15.2025 – Still at your same job? I ask because now that you’ve had four of the seven press relations lessons, I’m wondering if you’ve completely fallen so in love with the public relations profession that you decided to switch jobs

Press Relations Lesson #4: Essential Fuel for Your Press Campaign Launch

02.07.2025 – Ready to get creative? In Press Relations Lesson #4, we tackle press materials — what you need, how to format them, and how to make sure reporters actually use them. As you’ve seen in previous weeks, these lessons are for those new

Press Relations Lesson #3: Why Your PR Game is Doomed Without an Organized Press List

01.31.2025 – By tomorrow, 2025 will already be 1/12th over. How are those PR goals — specifically your press relations (also called media relations) — coming along? If you’re serious about landing earned media, and going at it alone instead of letting a PR

Press Relations Lesson #2: Your Mother Will Always Love You More Than the Press

01.24.2025 – Last week you received an overview of press relations, an important public relations function. And a press release is often a principal tool used when working with the press. FLASH QUIZ time…

Press Relations Lesson #1: Hey! That’s My Competitor On the Local News… It Should Be Me Instead!

01.17.2025 – How do you get an article in your local newspaper? Or your local TV news station to come to your event? Or land an interview on your local radio station? Press relations, or news media relations/outreach (same thing), is one of the

NEVER… Kill a Customer

01.10.2025 – It all started when a man in a restaurant noticed he had a dirty fork. It was only a tiny speck of dirt on his fork. However, this trivial complaint about a slightly dirty fork escalates into melodramatic apologies from the head

Can These 10 Questions Help You Have a More Happy and Blessed 2025?

01.01.2025 – Another January 1. Another New Year. Which of these feelings are you feeling right now: renewed, refreshed, reinvigorated, re-committed, hopeful, grateful, humbled, happy, excited, sad, uncertain, anxious, cautious, etc.

A Very Merry Christmas to You

12.23.2024 – As the holiday season is on full display with all the colorful lights, beautiful decorations, and beloved Christmas tunes (and maybe even a little last-minute shopping), we want to take a moment to share our heartfelt gratitude with you.