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The Tiny Unsubscribe: A Deceptive Email Marketing Strategy

11.08.2024 – Are there business or marketing strategies that just annoy you Here’s one that’s irked me for a long time: the microscopic unsubscribe link. Hopefully blogging about it will be therapeutic!

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The Power of Emotional Intelligence: How EQ Transforms Leadership and Organizational Success

11.01.2024 – Is your boss unbearably reactive? Or is your team disengaged? If so, there’s a good chance emotional intelligence — or EQ — is the missing ingredient. EQ encompasses skills in self-awareness, self-management, empathy, and relationship building.

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Where’s That Confounded Bridge?

10.24.2024 – Just eight miles from our home in East Tennessee is the Taylor Bridge, which crosses the Nolichucky River. Well, it was a bridge. Massive flooding caused by Hurricane Helene swept through on Sept. 27, and now, the bridge is gone. Houses and

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Happy employees.

Which of These 22 Creative Job Titles Do You Like Best?

10.18.2024 – Why embrace the status quo That’s boring. Creativity shakes things up. Makes life more interesting. It’s the fruit of enlivened imaginations.

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Email Marketing Copywriting Disasters – Part 2

10.15.2024 – Hope you enjoyed the previous post about four email copywriting disasters. As promised, I have three more to share with you. (Again, this is only meant to help teach how to write more powerful, customer-centric copy — not to personally put anyone

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Email Marketing Copywriting Disasters – Part 1

10.10.2024 – Remember how you felt when your teacher wrote glowing comments on a homework assignment? And remember how you felt when the teacher’s comments were not so complimentary? I’m not sure if those memories are what inspired this post, but here goes…

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Hurricane Breaks Roads, Bridges and Communications

10.03.2024 – We’re safe! Some of you may know that we moved to Johnson City in East Tennessee in 2019. Some of you may know that our area was just hit by a hurricane. Yes. You read it right.

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10 Relevant Song Titles for PR Pros

09.20.2024 – Let’s have some light-hearted fun with this blog post… Public relations isn’t just about crafting the perfect press release, crisis communications plan, or executive bio — it’s about finding ethical, creative ways to connect with your audience for a lasting impact.

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