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From the Classroom to Your Company: What PR Interns Bring to the Table

06.26.2025 – PR isn’t just about strategy or clever campaigns — it’s about connecting ideas with action. As a communications student at BYU — and now as an intern — I’ve studied the theories behind effective messaging. But what really matters is how those

Bigfoot Sticks Big Foot in Mouth

06.19.2025 – I was going to interview Bigfoot for this week’s message. But he told me he didn’t want to talk to me. In other words: “No comment.” Here’s the irony — this Bigfoot is the official spokesperson (ahem! spokesbeast) for a Spokane-based (NO

13 Songs with Horrible PR Advice

06.12.2025 – Touting your bad reputation. Using words that nobody is listening to. Disconnecting from your audience. All three can do serious damage to your brand or company’s public relations, which in turn can ruin your public perception — and ultimately hurt your bottom

Check Your Website Cookies, They Might Be Giving You Bad PR

06.04.2025 – How do you define a delicious cookie experience — whether it’s those on a website or baked in an oven?There’s one simple thing you can do to make your website cookies delicious to all those who visit (I’ll share that in a

A Tale of 2 PRs

05.30.2025 – In sports, especially track and field, “PR” stands for personal record. When I started hearing that abbreviation on a regular basis a few years ago, it got my attention — considering I’ve been working in the “PR” industry since 1987. A PR

The Story of a Major Jailbreak and Subsequent Communications Breakdown

05.20.2025 – Did you catch the May 16 presser (press conference) following the jailbreak at the Orleans Justice Center? I did. And I nearly broke out too… in laughter. I sat there absolutely incredulous as I watched this presser.

Being Authentic About Your #1 Best-Seller Book

05.14.2025 – This week I crossed something off my professional bucket list: Become a published author. I was honored to be invited to contribute a chapter to a collaborative book titled, “Cracking the Success Code: The Best Business Lesson I Ever Learned.”

A New Chapter is Written – Celebrate with Me at May 12 Book Release Party

05.09.2025 – Sharing a little something different this week… 🎉 I’m a co-author in a new book titled “Cracking the Success Code: The Best Business Lesson I Ever Learned.” It’s dropping on Amazon Kindle Monday, May 12. And it’s only 99¢ for the first