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Merry Christmas 2025, Peace & Joy to All

12.24.2025 – There are very specific communications that occur every Christmas season. Most revolve around: Joy! Peace! Happiness! Thankfulness! Love! And so on.

The Strangest Question a CEO Can Ask a PR Pro

12.17.2025 – If you read nothing else in this week’s message, read this: Q: Why does my company even need PR? A: Because if you’re not executing active PR strategies and tactics, and your competitors are, then you will lose out on:

PR Crisis: CFP Committee Fumbles Fairness, Notre Dame Turns Snub into Snobbery

12.10.2025 – I’m glad I’m not the PR person for the College Football Playoff (CFP) committee or for Notre Dame. Let’s start with the CFP. Who is the CFP? The CFP committee is responsible for selecting and ranking the teams that participate in the

7 Reasons this Inc. Magazine Promotion is Blatantly Deceptive

12.3.2025 – Authentic communications are honest, transparent, and customer-centric. If those standards aren’t upheld, then they’re likely deceptive, untruthful, and company-centric. I occasionally rant and rave about things that irritate me. Communications that are purposefully misleading are one of them.

15 Reasons CEOs, Executives & Others Can Be Thankful This Thanksgiving

11.16.2025 – I love the end-of-the-year holiday season. And isn’t it cool it begins with the opportunity to be thankful? As I was pondering what business owners and executives have to be (or can be) thankful for, I came up with this list of

A Remarkable Customer Experience: This Honda Dealer’s Service Dept. Was Driven to Find the Solution

11.19.2025 – I’m not a big fan of car dealerships. I try to avoid them whenever possible, for two reasons. First, sales people at dealerships are like vultures perched on top of telephone poles waiting to swoop down on any prey in sight. They’re

What 6 Temporary Roadside Breakdowns in 3 Weeks Taught Me About Honda’s Customer Service

11.13.2025 – Early morning, October 24th. I’m white-knuckling it from Cincinnati to Chicago with an 11:30 a.m. business meeting on the books. Everything’s going according to plan until 11:10 a.m., when I pull into a St. Charles gas station about 10 minutes from my

Hard for a CEO to Lead an Organization Without the Soft Skill of Communication

11.05.2025 – To succeed in leading a business, soft skills matter. A LOT. Especially the soft skill of being an effective communicator. You can have a Harvard MBA, a Wharton pedigree, technical chops that would make an engineer weep with envy — but if