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Are Your Communications a Fruit Salad? (And No, That’s NOT a Compliment!)

04.10.2025 – I love fresh, succulent fruits. A crisp, refreshing apple? Yes. A perfectly ripe slice of kiwi? Sign me up. A juicy segment of tangelo or soft cube of pear? Ooooooh! But I have a confession to make… I’ve never been a big

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Hormel Scores an Out-of-This-World Product Placement

04.04.2025 – Imagine a picture of your product featured in a news story… worldwide… because it was part of a dinner on the International Space Station (ISS). Minnesota-based Hormel, famous for their spam, did just that. But it was their pepperoni that was featured

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We Don’t “Dig” These Broadband Providers’ Lack of Communications During Their Fiber Installation

03.28.2025 – Broadband companies in our city have horrible communications skills. And that, my friends, is bad PR. Let me give you a firsthand account of how not to communicate with your customers — or with potential customers.

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Sheer March Madness: When Truckers Produce a Promo Video

03.21.2025 – There’s March Madness. And then there’s March Marketing Madness. I had a small project fall into my lap this week, and I couldn’t help but see how it tied into the theme of this month.

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How Taking 2 Seconds to Say 2 Words Can Have Lasting Implications

03.14.2025 – Give praise and thanks often. No, this isn’t a religious sermon — but it’s certainly based on timeless, godly principles. This is about regularly acknowledging and appreciating the people around you — those who contribute to your success, whether in business, PR,

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More Than Words: How the Values Story Strengthens Your Brand

03.06.2025 – You have to walk the talk. If your business is going to talk about embracing values like honesty, being employee and customer friendly, having a quality product, etc. — then by all means, you’ve got to live up to it.

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Press Relations Lesson #7: 7 Ways to Maximize Your Press Coverage

02.28.2025 – If you secured press coverage using the tips from the previous six press relations lessons — congratulations! But landing a story is only half the battle. If you’re not leveraging your media coverage, you’re leaving credibility, exposure, and potential customers on the

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Press Relations Lesson #6: 10 Must-Know Tips for Acing Your Press Interview

02.20.2025 – After you’ve completed the previous five press relations lessons, you’ve landed your first press interview — right? Well, congratulations! Now, let’s make sure you don’t blow it…

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