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13 Songs with Horrible PR Advice

06.12.2025 – Touting your bad reputation. Using words that nobody is listening to. Disconnecting from your audience. All three can do serious damage to your brand or company’s public relations, which in turn can ruin your public perception — and ultimately hurt your bottom

Check Your Website Cookies, They Might Be Giving You Bad PR

06.04.2025 – How do you define a delicious cookie experience — whether it’s those on a website or baked in an oven?There’s one simple thing you can do to make your website cookies delicious to all those who visit (I’ll share that in a

A Tale of 2 PRs

05.30.2025 – In sports, especially track and field, “PR” stands for personal record. When I started hearing that abbreviation on a regular basis a few years ago, it got my attention — considering I’ve been working in the “PR” industry since 1987. A PR

The Story of a Major Jailbreak and Subsequent Communications Breakdown

05.20.2025 – Did you catch the May 16 presser (press conference) following the jailbreak at the Orleans Justice Center? I did. And I nearly broke out too… in laughter. I sat there absolutely incredulous as I watched this presser.

Being Authentic About Your #1 Best-Seller Book

05.14.2025 – This week I crossed something off my professional bucket list: Become a published author. I was honored to be invited to contribute a chapter to a collaborative book titled, “Cracking the Success Code: The Best Business Lesson I Ever Learned.”

A New Chapter is Written – Celebrate with Me at May 12 Book Release Party

05.09.2025 – Sharing a little something different this week… 🎉 I’m a co-author in a new book titled “Cracking the Success Code: The Best Business Lesson I Ever Learned.” It’s dropping on Amazon Kindle Monday, May 12. And it’s only 99¢ for the first

Enterprise: In the Driver’s Seat When it Comes to Customer Service

05.02.2025 – Let me introduce you to Eagan Keever Hill — an assistant manager in the rent-a-car division at the Mesa West Enterprise location in Arizona. The moment we walked into the store, it was clear: this team had customer service dialed in.

Practice Conscientious, Not Childish, Communications

04.25.2025 – Today I flew out of the Asheville, North Carolina airport. Adjacent to the airport and on the main road is a Marathon gas station, a convenience store, and a Dunkin’ Donuts. Along the side of their parking lot bordering the airport property