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Press Relations Lesson #2: Your Mother Will Always Love You More Than the Press

01.24.2025 – Last week you received an overview of press relations, an important public relations function. And a press release is often a principal tool used when working with the press. FLASH QUIZ time…

Press Relations Lesson #1: Hey! That’s My Competitor On the Local News… It Should Be Me Instead!

01.17.2025 – How do you get an article in your local newspaper? Or your local TV news station to come to your event? Or land an interview on your local radio station? Press relations, or news media relations/outreach (same thing), is one of the

NEVER… Kill a Customer

01.10.2025 – It all started when a man in a restaurant noticed he had a dirty fork. It was only a tiny speck of dirt on his fork. However, this trivial complaint about a slightly dirty fork escalates into melodramatic apologies from the head

Can These 10 Questions Help You Have a More Happy and Blessed 2025?

01.01.2025 – Another January 1. Another New Year. Which of these feelings are you feeling right now: renewed, refreshed, reinvigorated, re-committed, hopeful, grateful, humbled, happy, excited, sad, uncertain, anxious, cautious, etc.

A Very Merry Christmas to You

12.23.2024 – As the holiday season is on full display with all the colorful lights, beautiful decorations, and beloved Christmas tunes (and maybe even a little last-minute shopping), we want to take a moment to share our heartfelt gratitude with you.

A Powerful Copywriting Example

12.19.2024 – Every now and then you read something and say “wow.” That happened to me the other day when I read a LinkedIn post. It moved me. Riveted me. Completely engaged me. It was from one of my very good friends from college,

Why Did Sting’s Butler Occasionally Call Me?

12.13.2024 – Imagine picking up the phone and hearing a man with a thick, slow British accent ask, “Can you please deliver some water to Sting’s villa in Italy?” Or sometimes it would be his villa in Malibu. Other times to his home, ahem,

ChatGPT: You’re Fired! (Well, Kinda)

12.06.2024 – In case you didn’t know, ChatGPT isn’t a real person. Even though I consider it an office assistant, it has no feelings. You can yell at it and it doesn’t care. You can kick it in its GPT, and it won’t flinch.