! (Blog) – Page 4 – AuthenticityPR

The Story of a Major Jailbreak and Subsequent Communications Breakdown

05.20.2025 – Did you catch the May 16 presser (press conference) following the jailbreak at the Orleans Justice Center? I did. And I nearly broke out too… in laughter. I sat there absolutely incredulous as I watched this presser.

Being Authentic About Your #1 Best-Seller Book

05.14.2025 – This week I crossed something off my professional bucket list: Become a published author. I was honored to be invited to contribute a chapter to a collaborative book titled, “Cracking the Success Code: The Best Business Lesson I Ever Learned.”

A New Chapter is Written – Celebrate with Me at May 12 Book Release Party

05.09.2025 – Sharing a little something different this week… 🎉 I’m a co-author in a new book titled “Cracking the Success Code: The Best Business Lesson I Ever Learned.” It’s dropping on Amazon Kindle Monday, May 12. And it’s only 99¢ for the first

Enterprise: In the Driver’s Seat When it Comes to Customer Service

05.02.2025 – Let me introduce you to Eagan Keever Hill — an assistant manager in the rent-a-car division at the Mesa West Enterprise location in Arizona. The moment we walked into the store, it was clear: this team had customer service dialed in.

Practice Conscientious, Not Childish, Communications

04.25.2025 – Today I flew out of the Asheville, North Carolina airport. Adjacent to the airport and on the main road is a Marathon gas station, a convenience store, and a Dunkin’ Donuts. Along the side of their parking lot bordering the airport property

Why a Duck? Why a Fence? Why a Press Release?

04.17.2025 – The other day a client asked me if we should put this press release on the wire. I’ll share my detailed answer in a minute. As I began writing this week’s blog post, I couldn’t help but think of the classic 1929

Are Your Communications a Fruit Salad? (And No, That’s NOT a Compliment!)

04.10.2025 – I love fresh, succulent fruits. A crisp, refreshing apple? Yes. A perfectly ripe slice of kiwi? Sign me up. A juicy segment of tangelo or soft cube of pear? Ooooooh! But I have a confession to make… I’ve never been a big

Hormel Scores an Out-of-This-World Product Placement

04.04.2025 – Imagine a picture of your product featured in a news story… worldwide… because it was part of a dinner on the International Space Station (ISS). Minnesota-based Hormel, famous for their spam, did just that. But it was their pepperoni that was featured