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A Candid Conversation with a Journalist (Part 4) – PR Pros, Spin, and the Truth

09.10.2025 – One of the most poignant questions I asked Kingsport Times-News Editor Carol Broyles during my July interview with her was her honest opinion of PR pros. The sad reality of the PR industry and the PR pros that work in it is

A Candid Conversation with a Journalist (Part 3) – Steps to Secure Local Coverage

09.03.2025 – Getting into the paper isn’t luck — it’s knowing the steps that make it easier for an editor to say yes. In my continued conversation with Kingsport Times News Content Editor Carol Broyles, she laid out a clear roadmap for how businesses

A Candid Conversation with a Journalist (Part 2) – Photos, Pitches, and Playing Nice

08.27.2025 – We all know a picture is worth a thousand words, but it’s worth nothing to a newspaper when it’s low quality or is missing the cutline (journalism lingo for a photo caption) identifying people in the photo. But when you include a

A Candid Conversation with a Journalist (Part 1) – From Student Reporter to Editor

08.20.2025 – What do journalists think about being pitched story ideas? How can you increase the likelihood your local newspapers will run your story? In July I met up with Carol Broyles at a Johnson City, Tenn. Starbucks for a sit-down chat. I wanted

Is Your Authenticity… Authentic?

08.14.2025 – Are you committed to staying true to yourself and your brand? In a world where AI can transform still images into convincing videos, replicate voices, fabricate customer reviews, and even mimic company websites, guarding your authenticity is more critical than ever.

What Mountain Biking Taught Me About PR — And How It Can Help Your Business Win

08.06.2025 – Some people find peace in yoga. Others in baking sourdough bread. Me? I find it racing down a trail with dirt on my calves and a kind of quiet joy that doesn’t show up in selfies. I started competing in mountain bike

HVAC Customer Relations: They’re Either HOT or COLD

07.30.2025 – Tuesday afternoon I was sitting in my Johnson City home office on a hot, muggy Tennessee day. It was about 87°F and probably around 75% humidity. My elderly neighbor across the street, Cliffy, sent me a text saying her air conditioning wasn’t

Quite the Cold Play by Astronomer’s CEO

07.24.2025 – Thanks to the now-infamous July 16 Coldplay concert “kiss cam” video — featuring Astronomer CEO Andy Byron very warmly embracing Chief People Officer Kristin Cabot — the tech company scored something every PR pro dreams about: massive worldwide press coverage.