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Authentic Means ALL In — Not MOSTLY In

02.19.2026 – An authentic communication is binary. Either it is orit isn’t. And the moment you try to sneak something past your audience — even something small — you’ve blown it. I witnessed this firsthand recently from a marketing email that landed in my

When ‘Taking Back the Narrative’ Is Just Another PR Crisis

02.11.2026 – Last week I shared my thoughts on the HLTH Code meal replacement shake price increase notification success. This week I’m just shaking my head at this news I’m going to share. Remember the July 16 Coldplay concert kiss cam video that went

When Customers Applaud Your Price Increase: The Power of Authentic Communication

02.04.2026 – Last week I shared the PR Secret to Writing the Perfect Price Increase Notification, using my health and wellness client HLTH Code as a case study. As I mentioned, HLTH Code Founder Joel Bikman wrestled for months with raising prices. He’s the

The PR Secret to Writing the Perfect Price Increase Notification

01.28.2026 – Increasing your prices for customers can be scary. And risky. Will you lose customers? Will you get attacked on social media? Will it harm your reputation?
Will it give your competitors an advantage?

The 4 Newsroom Pages That Turn Journalists Into Fans

01.21.2026 – Did you make any website updates last week? Like adding an online newsroom? No?Well, let’s see if this week compels you to change your mind…

The Online Newsroom – Why It’s an Essential Website Component

01.14.2026 – Want to be a reporter’s best friend? Make it stupidly easy for them to get what they need. One of the simplest ways to do that? Create an online newsroom on your website. Call it a newsroom, pressroom, or just press —

Does Humanity Have a PR Problem?

01.08.2026 – This may sound counter-intuitive, but great PR isn’t ALWAYS doing what makes you look best — it’s simply doing what’s right. That, my friends, is called authentic PR. The world needs more of it.

3 Communications Goals to Set for 2026

12.31.2025 – Let’s commit to improved communications in 2026. (Especially before another quarter of the century disappears.) Want some ideas on simple resolutions to make, which can vastly improve your communications?

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