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5 Ways to Turn Your Corporate Culture Into an Employee Ambassador Factory

05.13.2026 – Quick quiz: Who’s your No. 1 customer? Your most important stakeholder? It’s your employees. That’s why I love employee relations — a.k.a. internal communications/PR. And that’s why I love interacting with human resources professionals.

AJ Dybantsa’s Farewell Letter Soars & Scores

05.06.2026 – Classy. Heartfelt. Touching. It’s one thing to receive a letter of gratitude. It’s another to receive an unexpected, authentic one. I’m referring to the recent LinkedIn post by freshman basketball sensation AJ Dybantsa. As expected, he was one-and-done at Brigham Young University.

National Honesty Day: Five Areas to Fully Embrace It

04.29.2026 – On April 1, we make fools of others — or ourselves. It’s practically a national sport (and I’m a very willing participant — QR codes on clouds??). So, it’s only right that April ends on a higher note. Did you know April

Optometrist Turns a Blind Eye to Customer Experience

04.22.2026 – Two weeks ago I shared Jeannie Walters’ framework for what great customer experience looks like. Companies that get proactive CX right grow revenue 41% faster and retain customers at a 51% higher rate (Forrester). The math is impossible to ignore.

All It Takes Sometimes Is an Avocado Outfit and a Rubber Chicken Pen for Great CX

04.15.2026 – Last week we dived deep into the world of CX (customer experience). Seldom a day passes when you don’t have some type of CX. It may even be a micro-CX. It’s still a CX.

6 Reasons Why Every Business Should Be CX-Focused

04.08.2026 – Let’s talk about two letters you should care about A LOT in your business: CX
CX stands for customer experience. It’s the sum of every interaction a customer has with a brand — before, during, and long after the transaction. Customer

A QR Code in the Cloud… Ahem… the One Above Your Head

04.01.2026 – The other day I took a call from the owner of one of the most innovative startups ever. It didn’t take long before I realized this CEO has his head in the clouds. Literally. I don’t even know where to start with

Win Your Audience Over by Knowing Their W-I-N

03.25.2026 – If the audience you’re speaking to and about is basically yourself — your wants, your message, your agenda — then you need to read this. Change out that mirror for clear glass. You need to clearly see who’s in front of you.

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