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NEVER… Kill a Customer

01.10.2025 – It all started when a man in a restaurant noticed he had a dirty fork. It was only a tiny speck of dirt on his fork. However, this trivial complaint about a slightly dirty fork escalates into melodramatic apologies from the head

Can These 10 Questions Help You Have a More Happy and Blessed 2025?

01.01.2025 – Another January 1. Another New Year. Which of these feelings are you feeling right now: renewed, refreshed, reinvigorated, re-committed, hopeful, grateful, humbled, happy, excited, sad, uncertain, anxious, cautious, etc.

A Very Merry Christmas to You

12.23.2024 – As the holiday season is on full display with all the colorful lights, beautiful decorations, and beloved Christmas tunes (and maybe even a little last-minute shopping), we want to take a moment to share our heartfelt gratitude with you.

A Powerful Copywriting Example

12.19.2024 – Every now and then you read something and say “wow.” That happened to me the other day when I read a LinkedIn post. It moved me. Riveted me. Completely engaged me. It was from one of my very good friends from college,

Why Did Sting’s Butler Occasionally Call Me?

12.13.2024 – Imagine picking up the phone and hearing a man with a thick, slow British accent ask, “Can you please deliver some water to Sting’s villa in Italy?” Or sometimes it would be his villa in Malibu. Other times to his home, ahem,

ChatGPT: You’re Fired! (Well, Kinda)

12.06.2024 – In case you didn’t know, ChatGPT isn’t a real person. Even though I consider it an office assistant, it has no feelings. You can yell at it and it doesn’t care. You can kick it in its GPT, and it won’t flinch.

Don’t Let the “9” Pricing Strategy Charm You

11.22.2024 – When did marketers collectively decide that prices ending in 9 are more appealing? Why does $99.99 feel less expensive than $100?

How Utah’s Athletic Director Fumbled the “Holy War” Post-Game Press Conference

11.16.2024 – From the PR perspective, this has to be one of the most disastrous press conferences I’ve ever witnessed.

Following a last-second 22-21 loss to arch-rival BYU, University of Utah Athletic Director (AD) Mark Harlan took the spotlight — for all the wrong