Bigfoot Sticks Big Foot in Mouth

I was going to interview Bigfoot for this week’s message.

But he told me he didn’t want to talk to me.

In other words: No comment.

Here’s the irony — this Bigfoot is the official spokesperson (ahem! spokesbeast) for a Spokane-based company that helps businesses set up an LLC (limited liability company). 

That’s right. Bigfoot. The mythical forest-dwelling legend of the Pacific Northwest. Now sitting in front of a camera, wearing fake fur, pitching LLC services.

I’ll give you a second to process that. Whew. Right?

Let me explain how this all came about…

From Intel to No-Intel

I’ve been helping one of my college buddies — recently laid off from Intel — start his own business. During one of our brainstorming sessions, I suggested that forming an LLC would be a good first step. He took that advice and, at our next meeting, sent me a link to a company he found online that handles LLC filings.

I clicked the link and just about jumped out of my office chair.

There, on my glorious 27-inch iMac display, staring straight at me, was Bigfoot.

Not a logo. Not a cute cartoon drawing. But a full-blown, sit-down portrait of a person in a disturbingly halfway realistic Bigfoot costume — staring deep into my soul with some type of a marketing message.

Cue the Confusion

My first reaction? Shock. Utter shock and disbelief.

My second? Curiosity — from the PR/marketing perspective.

I mean, what’s the connection here? What does Bigfoot — the elusive, never-confirmed, blurry-photographed cryptid — have to do with business entity formation?

As far as I could tell: zilch.

Yes, the company is headquartered in the Northwest. So… Sasquatch. I get it. Kind of.

But the connection is tenuous at best. Bigfoot isn’t exactly known for his entrepreneurial spirit. Or his business acumen. Or his ability to speak.

But hey, I’m all for bold, creative branding — when it makes sense. I was intrigued enough to reach out to the company. I thought they might like the idea of being featured in AuthenticityPR’s weekly entrée. Free exposure via a lighthearted interview. Maybe it’ll bring a few more customers. 

So I sent a note via their contact us webform.

The Response From Bigfoot HQ

Here’s what I received (punctuation/grammar as-is):

Hello Jeff,

we appreciate you reaching out!

we are unable to accommodate for a interview or anything at this time but thank you for interest.

Hope you have a great day! 🙂

— Brittany Harris

Ah. OK. (That grammar/punctuation is what I’d expect from Bigfoot himself.)

“Unable to accommodate for a [sic] interview or anything at this time.”

Translation: “No comment.”

Let me just say — if your spokesbeast is Bigfoot, maybe consider… speaking?

Because in PR, silence isn’t golden — it’s suspicious.

It’s like you’re trying to hide something, or just hide. In that case, I guess it does make sense.

After all, Bigfoot is known for his reclusive nature.

Bottom line: I was disappointed. I think it would have been fun to meet the business owner and hear his strategy behind the Bigfoot branding — and if it’s actually working to grow his business.

I bet, with his wacky sense of humor, we would have hit it off great. Oh well.

Bigfoots Molt?

Bigfoot even has a cameo in this cell phone video. He just shows up, standing there perfectly still, and doesn’t mutter or grunt a word.

And look at all the fur on the ground in front of him.

I didn’t know Bigfoots molt.

The Bigfoot Backstory (Sort Of)

Let’s step back for a moment. The legend of Bigfoot (a.k.a. Sasquatch) dates back centuries — to indigenous North American folklore and more modern-day blurry film reels from the 1960s. He’s big, he’s hairy, and he’s famously camera-shy.

Which makes it even more bizarre to cast him as a pitchbeast. If the entire mythology of your mascot is based on him not wanting to be seen or found — is this really the most logical face for your brand?

What’s next? Loch Ness Monster selling flood insurance? Peter Pan selling in-flight beverages? 

I’ll Give Them This

While I found the branding a bit baffling and the “no comment” a bit ironic, I will say this: their cookie opt-in message? Brilliant.

When I visited their site, I was presented with two options:

No 17-button privacy configuration. No buried checkboxes. Just humor, simplicity, and one-click consent or opt-out.

It was, hands down, the most authentic cookie notification I’ve ever seen.

And it made me smile.

(I actually wrote about annoying website cookies recently. This one would’ve easily made my “best of” list.)

The PR Problem with “No Comment”

Now let’s talk about the real issue here — and it’s not (usually) about the costume.

In the world of public relations, saying “no comment” is rarely the smart move. It screams deflection. It creates mystery — and not the good kind.

Sure, legal teams often advise CEOs to keep quiet, especially during sensitive issues. But a savvy chief communications officer will push back. Because if you mess up, fess up. And if you don’t know the answer, say that — and let people know when you’ll follow up.

Bigfoot might have gotten away with hiding in the woods, but brands today? They’re expected to be visible, available and accountable.

Transparency and accessibility are key.

Even if your spokesperson wears fur.

Bottom Line

Branding should be bold, but not bizarre. 

Attention-grabbing is good — unless it leaves your audience scratching their heads instead of clicking “buy.”

Or in this Bigfoot branding case, utterly frightened.

And spokespeople (or spokesbeasts) should, at the very least… speak.

Is that expecting too much?

The 3 Big Takeaways

1. Silence communicates — don’t let it speak guilt.
2. Use words wisely — they’re tools, not excuses.
3. Embrace transparency — don’t let bad PR advice from song lyrics (or lawyers) guide your brand.

Think of other mascots or marketing messages that should probably hidden in the forest livinge off-grid? Drop me an email — I’d love to hear about them.

Stay authentic and relevant — even if you’re covered in fur.

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