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HVAC Customer Relations: They’re Either HOT or COLD

07.30.2025 – Tuesday afternoon I was sitting in my Johnson City home office on a hot, muggy Tennessee day. It was about 87°F and probably around 75% humidity. My elderly neighbor across the street, Cliffy, sent me a text saying her air conditioning wasn’t

Quite the Cold Play by Astronomer’s CEO

07.24.2025 – Thanks to the now-infamous July 16 Coldplay concert “kiss cam” video — featuring Astronomer CEO Andy Byron very warmly embracing Chief People Officer Kristin Cabot — the tech company scored something every PR pro dreams about: massive worldwide press coverage.

3 Huge “Word Ruts” to Avoid

07.16.2025 – As a trusted communication advisor, one of my jobs is to help spokespeople I serve avoid getting stuck in “word ruts.” In other words, saying the same thing countless others always say. Just because countless others say it. Here are three of

7 Ways to Know If Your PR is Working

07.09.2025 – Results matter. Whether it’s advertising, marketing or public relations, each expenditure needs to be justified by its results. Besides the fact that many people don’t even know what PR is or what it does (need a refresher? Read this blog post), an

What in the World is PR? And Why Does My Company Need It?

07.03.2025 – You’ve probably heard someone say, “We need PR,” or “Let’s get some press.” But press coverage alone doesn’t define public relations or why it’s essential to your business. Clients used to love to ask me, “Can you get me on Oprah?” Many

From the Classroom to Your Company: What PR Interns Bring to the Table

06.26.2025 – PR isn’t just about strategy or clever campaigns — it’s about connecting ideas with action. As a communications student at BYU — and now as an intern — I’ve studied the theories behind effective messaging. But what really matters is how those

Bigfoot Sticks Big Foot in Mouth

06.19.2025 – I was going to interview Bigfoot for this week’s message. But he told me he didn’t want to talk to me. In other words: “No comment.” Here’s the irony — this Bigfoot is the official spokesperson (ahem! spokesbeast) for a Spokane-based (NO

13 Songs with Horrible PR Advice

06.12.2025 – Touting your bad reputation. Using words that nobody is listening to. Disconnecting from your audience. All three can do serious damage to your brand or company’s public relations, which in turn can ruin your public perception — and ultimately hurt your bottom