What Mountain Biking Taught Me About PR — And How It Can Help Your Business Win
08.06.2025 – Some people find peace in yoga. Others in baking sourdough bread. Me? I find it racing down a trail with dirt on my calves and a kind of quiet joy that doesn’t show up in selfies. I started competing in mountain bike races in 7th grade through NICA (National Interscholastic Cycling Association) — and I haven’t stopped riding since. Now, as a PR student and intern, I’m realizing just how many lessons from the trail apply to building brands, leading teams, and communicating with impact.