What Mountain Biking Taught Me About PR — And How It Can Help Your Business Win
08.06.2025 – Some people find peace in yoga. Others in baking sourdough bread. Me? I find it racing down a trail with dirt on my calves and a kind of quiet joy that doesn’t show up in selfies. I started competing in mountain bike races in 7th grade through NICA (National Interscholastic Cycling Association) — and I haven’t stopped riding since. Now, as a PR student and intern, I’m realizing just how many lessons from the trail apply to building brands, leading teams, and communicating with impact.
From the Classroom to Your Company: What PR Interns Bring to the Table
06.26.2025 – PR isn’t just about strategy or clever campaigns — it’s about connecting ideas with action. As a communications student at BYU — and now as an intern — I’ve studied the theories behind effective messaging. But what really matters is how those lessons translate into the real world. That’s where your business comes in. If you’re hiring interns or recent grads, it helps to understand how we’ve been trained to think, collaborate and communicate — and how that can add value to your team. As a business owner, this is VITAL to understand when hiring recent grads or interns.