Hurricane Breaks Roads, Bridges and Communications
10.03.2024 – We’re safe! Some of you may know that we moved to Johnson City in East Tennessee in 2019. Some of you may know that our area was just hit by a hurricane. Yes. You read it right.
10 Relevant Song Titles for PR Pros
09.20.2024 – Let’s have some light-hearted fun with this blog post… Public relations isn’t just about crafting the perfect press release, crisis communications plan, or executive bio — it’s about finding ethical, creative ways to connect with your audience for a lasting impact.
Own a Startup? 5 Reasons You Must Do This 1 Thing
09.13.2024 – Starting a business is an exciting, often overwhelming venture, filled with countless decisions. I know, as I’ve been there several times. In 1988 I joined startup Execuserv in Ridgecrest, CA, started by a college friend with another partner.
How Do You Get Your Message Into Minds & Memories?
09.06.2024 – How many of your messages are hitting their target? As mentioned in this blog post, dull, uninteresting communications get categorized as noise. They’re ignored, forgotten and dismissed without a second thought.
Do You Look At Others as “P4” or “G5?”
08.30.2024 – It’s college football season! But wait… you read this blog for its PR, marketing, storytelling, and business tips — not for sports commentary. Hang tight. I’ll tie this to an important business principle in a moment.
Communication Catastrophe — You Won’t Believe This Ridiculous Airbnb Experience
08.24.2024 – Leticia and I recently celebrated our 40th wedding anniversary in Myrtle Beach. It should have been an experience as tranquil as an Atlantic Ocean breeze. After all, a 17th-floor condo with a stunning view of the beach sounded like the perfect way to mark this milestone.
Finding the Untold Stories of Your Organization
08.16.2024 – Every organization has stories waiting to be discovered. It’s your (or your communications professional’s) job to uncover these stories
3 Reasons Why Marketing Should NEVER Be the Boss of PR
08.07.2024 – Ah, public relations and marketing. Marketing and PR. Two brothers joined at the hip… yet sometimes kicking each other under the table. But they need to play nicely together in the sandbox and support each other. PR is an ideal strategy for creating a favorable environment for a business’ marketing and advertising. Think of it as setting the table before the meal is served. I have some dear marketing friends who believe PR should be under the marketing umbrella. But I adamantly disagree. (At the same time, I acknowledge the lines are sometimes blurred between the two disciplines.)