AI in Content Creation (Part 2)
10.01.2026 – In Part 1, I made the case for AI — and then the case against it. Since OpenAI released ChatGPT to the public in 2022, generative AI has worked its way into nearly every industry. And PR, marketing and advertising are no exception. Professionals use it to brainstorm, knock out busy work, and move faster.
Cursed Be AI for Giving Em-Dashes Bad PR
07.29.2026 – Are you one of those who automatically think AI wrote something if you see an em-dash? Well, you need to stop this knee-jerk reaction. Now. Let me demonstrate why. I’m sitting in front of my iMac at this very moment — and I can 100% assure you that the em-dash I just inserted was done live by me at this very moment.