Press Relations Lesson #4: Essential Fuel for Your Press Campaign Launch
02.07.2025 – Ready to get creative? In Press Relations Lesson #4, we tackle press materials — what you need, how to format them, and how to make sure reporters actually use them. As you’ve seen in previous weeks, these lessons are for those new to press relations.
Press Relations Lesson #3: Why Your PR Game is Doomed Without an Organized Press List
01.31.2025 – By tomorrow, 2025 will already be 1/12th over. How are those PR goals — specifically your press relations (also called media relations) — coming along? If you’re serious about landing earned media, and going at it alone instead of letting a PR pro help you out, then I hope you’re finding value in this 7-part press relations course.
Press Relations Lesson #2: Your Mother Will Always Love You More Than the Press
01.24.2025 – Last week you received an overview of press relations, an important public relations function. And a press release is often a principal tool used when working with the press. FLASH QUIZ time…
Press Relations Lesson #1: Hey! That’s My Competitor On the Local News… It Should Be Me Instead!
01.17.2025 – How do you get an article in your local newspaper? Or your local TV news station to come to your event? Or land an interview on your local radio station? Press relations, or news media relations/outreach (same thing), is one of the core functions of many PR pros.
NEVER… Kill a Customer
01.10.2025 – It all started when a man in a restaurant noticed he had a dirty fork. It was only a tiny speck of dirt on his fork. However, this trivial complaint about a slightly dirty fork escalates into melodramatic apologies from the head waiter and then the restaurant manager.
What the US Secret Service Taught Us on July 13 About the Importance of Communications
08.02.2025 – According to his wife Helen Comperatore, her husband Corey’s last words before bullets from a gunman at the July 13 Trump rally in Butler, PA killed him were, “Get down!”
Savvy Business (and Personal) Advice from an Obscure 1970 Song Lyric
07.27.2025 – There’s an inspiring, earworm-worthy lyric from a very obscure 1970 song that says, “You shouldn’t try to be what you can’t be.” (I’ll reveal the song title and artist later. I promise.)
Me-Centered vs. You-Centered
05.10.2024 – Take a look at your website. Or your last newsletter. Or any other communication you’ve created. (Especially your elevator pitch.) Does it flunk the Me Test? I hope so.