10 Mind-Boggling Demands On Your Attention
07.15.2026 – “A wealth of information creates a poverty of attention.” Nobel laureate Herbert Simon uttered that prophetic line in 1971. That should be tattooed on every communicator’s forearm.
Does Your Business Elevator Pitch Have You Going Up… or Down?
07.08.2026 – Usually we think of elevator speeches as having to do with a job interview. I previously wrote about job interview elevator speeches way back in this April 2021 blog post. But you also need an elevator speech, or pitch, for your business.
When Customers Applaud Your Price Increase: The Power of Authentic Communication
02.04.2026 – Last week I shared the PR Secret to Writing the Perfect Price Increase Notification, using my health and wellness client HLTH Code as a case study. As I mentioned, HLTH Code Founder Joel Bikman wrestled for months with raising prices. He’s the kind of founder who genuinely puts people before profits. In fact, the decision kept him up at night. But with production costs climbing relentlessly, he finally had no choice. (I should also mention the other point I really admire about HLTH Code — besides its quality meal replacement shakes — is it sells directly to consumers. It’s not a network marketing company, a business model I despise.)
The PR Secret to Writing the Perfect Price Increase Notification
01.28.2026 – Increasing your prices for customers can be scary. And risky. Will you lose customers? Will you get attacked on social media? Will it harm your reputation?
Will it give your competitors an advantage?