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How Utah’s Athletic Director Fumbled the “Holy War” Post-Game Press Conference

11.16.2024 – From the PR perspective, this has to be one of the most disastrous press conferences I’ve ever witnessed.

Following a last-second 22-21 loss to arch-rival BYU, University of Utah Athletic Director (AD) Mark Harlan took the spotlight — for all the wrong reasons. Instead of showing grace in defeat, he vented publicly, saying…

Do You Look At Others as “P4” or “G5?”

08.30.2024 – It’s college football season! But wait… you read this blog for its PR, marketing, storytelling, and business tips — not for sports commentary. Hang tight. I’ll tie this to an important business principle in a moment.