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Give PR its Own Umbrella

01.03.2014 – The true role of public relations in a company is often misunderstood, misinterpreted, misaligned, or just plain missing. The last three companies I was employed by all got it wrong. They put PR under the marketing umbrella, with the head of PR often reporting to the vice president of marketing. Who in the world taught marketing to be such a control freak when it comes to PR?