The Strangest Question a CEO Can Ask a PR Pro
12.17.2025 – If you read nothing else in this week’s message, read this: Q: Why does my company even need PR? A: Because if you’re not executing active PR strategies and tactics, and your competitors are, then you will lose out on:
Quite the Cold Play by Astronomer’s CEO
07.24.2025 – Thanks to the now-infamous July 16 Coldplay concert “kiss cam” video — featuring Astronomer CEO Andy Byron very warmly embracing Chief People Officer Kristin Cabot — the tech company scored something every PR pro dreams about: massive worldwide press coverage.
Give PR its Own Umbrella
01.03.2014 – The true role of public relations in a company is often misunderstood, misinterpreted, misaligned, or just plain missing. The last three companies I was employed by all got it wrong. They put PR under the marketing umbrella, with the head of PR often reporting to the vice president of marketing. Who in the world taught marketing to be such a control freak when it comes to PR?