10 Relevant Song Titles for PR Pros
09.20.2024 – Let’s have some light-hearted fun with this blog post… Public relations isn’t just about crafting the perfect press release, crisis communications plan, or executive bio — it’s about finding ethical, creative ways to connect with your audience for a lasting impact.
Own a Startup? 5 Reasons You Must Do This 1 Thing
09.13.2024 – Starting a business is an exciting, often overwhelming venture, filled with countless decisions. I know, as I’ve been there several times. In 1988 I joined startup Execuserv in Ridgecrest, CA, started by a college friend with another partner.
How Do You Get Your Message Into Minds & Memories?
09.06.2024 – How many of your messages are hitting their target? As mentioned in this blog post, dull, uninteresting communications get categorized as noise. They’re ignored, forgotten and dismissed without a second thought.
Do You Look At Others as “P4” or “G5?”
08.30.2024 – It’s college football season! But wait… you read this blog for its PR, marketing, storytelling, and business tips — not for sports commentary. Hang tight. I’ll tie this to an important business principle in a moment.
Communication Catastrophe — You Won’t Believe This Ridiculous Airbnb Experience
08.24.2024 – Leticia and I recently celebrated our 40th wedding anniversary in Myrtle Beach. It should have been an experience as tranquil as an Atlantic Ocean breeze. After all, a 17th-floor condo with a stunning view of the beach sounded like the perfect way to mark this milestone.
Finding the Untold Stories of Your Organization
08.16.2024 – Every organization has stories waiting to be discovered. It’s your (or your communications professional’s) job to uncover these stories
What the US Secret Service Taught Us on July 13 About the Importance of Communications
08.02.2025 – According to his wife Helen Comperatore, her husband Corey’s last words before bullets from a gunman at the July 13 Trump rally in Butler, PA killed him were, “Get down!”
Savvy Business (and Personal) Advice from an Obscure 1970 Song Lyric
07.07.2025 – There’s an inspiring, earworm-worthy lyric from a very obscure 1970 song that says, “You shouldn’t try to be what you can’t be.” (I’ll reveal the song title and artist later. I promise.)