6 Reasons Why Every Business Should Be CX-Focused

04.08.2026 – Let’s talk about two letters you should care about A LOT in your business: CX
CX stands for customer experience. It’s the sum of every interaction a customer has with a brand — before, during, and long after the transaction. Customer services is a subset of CX.

HVAC Customer Relations: They’re Either HOT or COLD

07.30.2025 – Tuesday afternoon I was sitting in my Johnson City home office on a hot, muggy Tennessee day. It was about 87°F and probably around 75% humidity. My elderly neighbor across the street, Cliffy, sent me a text saying her air conditioning wasn’t working. She’s about 80 years old. On top of it all, she was ill. My immediate thought was it’s not good for an elderly person to not have AC in the middle of a hot, humid summer.