Successful PR MUST Do This 1 Thing (HINT: It Starts with a P…)
02.25.2026 – IF you don’t get your audience’s attention with your communications from the get-go, then you’re dead in the water. That’s a given.
All your communications (public relations, advertising, in-person sales, speeches, etc.) must be attention-getting and engaging.
Authentic Means ALL In — Not MOSTLY In
02.19.2026 – An authentic communication is binary. Either it is orit isn’t. And the moment you try to sneak something past your audience — even something small — you’ve blown it. I witnessed this firsthand recently from a marketing email that landed in my inbox. It was a doozy.