AJ Dybantsa’s Farewell Letter Soars & Scores
05.06.2026 – Classy. Heartfelt. Touching. It’s one thing to receive a letter of gratitude. It’s another to receive an unexpected, authentic one. I’m referring to the recent LinkedIn post by freshman basketball sensation AJ Dybantsa. As expected, he was one-and-done at Brigham Young University.
7 Ways to Know If Your PR is Working
07.09.2025 – Results matter. Whether it’s advertising, marketing or public relations, each expenditure needs to be justified by its results. Besides the fact that many people don’t even know what PR is or what it does (need a refresher? Read this blog post), an even smaller number of folks know how to measure its effectiveness.
But wait… is it even possible to measure your PR efforts when all PR really does is send out press releases? Short answer: Yes.