Take This 8-Question Social Media PR Exam
10.16.2026 – Is your social media helping or hurting your organization’s public relations? Here’s the problem… Many brands treat social media like a virtual promotional billboard. Post the promo. Post the product. Pray nobody asks a question (because you’ve not committed resources to answer in a timely manner).
How to Pinpoint the REAL Reason a Promotional Campaign Worked
10.09.2026 – Your sales dashboard shows a spike the week your new ad ran. You believe the ad worked. Or your sales spiked after your CEO was interviewed on a local TV news segment and gave out your website address. That media coverage contributed to the new sales, right?
5 Questions to Ask Before You Say a Campaign “Worked”
09.17.2026 – “Did our promotional campaign work?” sounds like a simple yes-or-no question. But it isn’t. I recently taught my Media and You students at East Tennessee State University that researchers who study media effects for a living don’t ask that question at all.
Media Literacy Strategies for Enhancing Your PR and Marketing
09.10.2026 – Understanding media literacy, how consumers process and think about the media they consume, can help you with your PR and marketing. I recently taught my freshman Media and You students at East Tennessee State University about the conscious model vs. unconscious model, as well as meaning matching vs. meaning construction.
An Insider’s Look at What PR/Communication Students are Being Taught
09.04.2026 – Studying public relations (PR) in college has changed drastically over the years. For me, it’s been nearly 40 years since I earned my undergrad in communications, with an emphasis in public relations. Today, if you want to get a degree in public relations, you’ll be expected to learn a lot more than creating a strategic communications plan