Press Relations Lesson #3: Why Your PR Game is Doomed Without an Organized Press List
01.31.2025 – By tomorrow, 2025 will already be 1/12th over. How are those PR goals — specifically your press relations (also called media relations) — coming along? If you’re serious about landing earned media, and going at it alone instead of letting a PR pro help you out, then I hope you’re finding value in this 7-part press relations course.
Press Relations Lesson #2: Your Mother Will Always Love You More Than the Press
01.24.2025 – Last week you received an overview of press relations, an important public relations function. And a press release is often a principal tool used when working with the press. FLASH QUIZ time…
Press Relations Lesson #1: Hey! That’s My Competitor On the Local News… It Should Be Me Instead!
01.17.2025 – How do you get an article in your local newspaper? Or your local TV news station to come to your event? Or land an interview on your local radio station? Press relations, or news media relations/outreach (same thing), is one of the core functions of many PR pros.
NEVER… Kill a Customer
01.10.2025 – It all started when a man in a restaurant noticed he had a dirty fork. It was only a tiny speck of dirt on his fork. However, this trivial complaint about a slightly dirty fork escalates into melodramatic apologies from the head waiter and then the restaurant manager.
The Power of Emotional Intelligence: How EQ Transforms Leadership and Organizational Success
11.01.2024 – Is your boss unbearably reactive? Or is your team disengaged? If so, there’s a good chance emotional intelligence — or EQ — is the missing ingredient. EQ encompasses skills in self-awareness, self-management, empathy, and relationship building.
Where’s That Confounded Bridge?
10.24.2024 – Just eight miles from our home in East Tennessee is the Taylor Bridge, which crosses the Nolichucky River. Well, it was a bridge. Massive flooding caused by Hurricane Helene swept through on Sept. 27, and now, the bridge is gone. Houses and farmlands along the riverbanks were also devastated.
Which of These 22 Creative Job Titles Do You Like Best?
10.18.2024 – Why embrace the status quo That’s boring. Creativity shakes things up. Makes life more interesting. It’s the fruit of enlivened imaginations.
Want a Productive, Engaged Workforce? Do This…
07.19.2024 – How’s your corporate culture? Have you made it a management priority? The following is an edited excerpt from my 2008 MBA thesis.