Sheer March Madness: When Truckers Produce a Promo Video
03.21.2025 – There’s March Madness. And then there’s March Marketing Madness. I had a small project fall into my lap this week, and I couldn’t help but see how it tied into the theme of this month.
Give PR its Own Umbrella
01.03.2014 – The true role of public relations in a company is often misunderstood, misinterpreted, misaligned, or just plain missing. The last three companies I was employed by all got it wrong. They put PR under the marketing umbrella, with the head of PR often reporting to the vice president of marketing. Who in the world taught marketing to be such a control freak when it comes to PR?