What Mountain Biking Taught Me About PR — And How It Can Help Your Business Win
08.06.2025 – Some people find peace in yoga. Others in baking sourdough bread. Me? I find it racing down a trail with dirt on my calves and a kind of quiet joy that doesn’t show up in selfies. I started competing in mountain bike races in 7th grade through NICA (National Interscholastic Cycling Association) — and I haven’t stopped riding since. Now, as a PR student and intern, I’m realizing just how many lessons from the trail apply to building brands, leading teams, and communicating with impact.
HVAC Customer Relations: They’re Either HOT or COLD
07.30.2025 – Tuesday afternoon I was sitting in my Johnson City home office on a hot, muggy Tennessee day. It was about 87°F and probably around 75% humidity. My elderly neighbor across the street, Cliffy, sent me a text saying her air conditioning wasn’t working. She’s about 80 years old. On top of it all, she was ill. My immediate thought was it’s not good for an elderly person to not have AC in the middle of a hot, humid summer.
Quite the Cold Play by Astronomer’s CEO
07.24.2025 – Thanks to the now-infamous July 16 Coldplay concert “kiss cam” video — featuring Astronomer CEO Andy Byron very warmly embracing Chief People Officer Kristin Cabot — the tech company scored something every PR pro dreams about: massive worldwide press coverage.