7 Ways to Know If Your PR is Working
07.09.2025 – Results matter. Whether it’s advertising, marketing or public relations, each expenditure needs to be justified by its results. Besides the fact that many people don’t even know what PR is or what it does (need a refresher? Read this blog post), an even smaller number of folks know how to measure its effectiveness.
But wait… is it even possible to measure your PR efforts when all PR really does is send out press releases? Short answer: Yes.
What in the World is PR? And Why Does My Company Need It?
07.03.2025 – You’ve probably heard someone say, “We need PR,” or “Let’s get some press.” But press coverage alone doesn’t define public relations or why it’s essential to your business. Clients used to love to ask me, “Can you get me on Oprah?” Many were serious. That’s why May 25, 2011 is sort of an unspoken PR holiday. That’s the last day the Oprah Winfrey Show aired.
From the Classroom to Your Company: What PR Interns Bring to the Table
06.26.2025 – PR isn’t just about strategy or clever campaigns — it’s about connecting ideas with action. As a communications student at BYU — and now as an intern — I’ve studied the theories behind effective messaging. But what really matters is how those lessons translate into the real world. That’s where your business comes in. If you’re hiring interns or recent grads, it helps to understand how we’ve been trained to think, collaborate and communicate — and how that can add value to your team. As a business owner, this is VITAL to understand when hiring recent grads or interns.