Practice Conscientious, Not Childish, Communications
04.25.2025 – Today I flew out of the Asheville, North Carolina airport. Adjacent to the airport and on the main road is a Marathon gas station, a convenience store, and a Dunkin’ Donuts. Along the side of their parking lot bordering the airport property are signs, about 20 of them, that read:
Why a Duck? Why a Fence? Why a Press Release?
04.17.2025 – The other day a client asked me if we should put this press release on the wire. I’ll share my detailed answer in a minute. As I began writing this week’s blog post, I couldn’t help but think of the classic 1929 Marx Brothers film “The Cocoanuts.”
Why Did Sting’s Butler Occasionally Call Me?
12.13.2024 – Imagine picking up the phone and hearing a man with a thick, slow British accent ask, “Can you please deliver some water to Sting’s villa in Italy?” Or sometimes it would be his villa in Malibu. Other times to his home, ahem, mansion in England. Yes, I would periodically receive such calls as Penta Water’s PR manager.
ChatGPT: You’re Fired! (Well, Kinda)
12.06.2024 – In case you didn’t know, ChatGPT isn’t a real person. Even though I consider it an office assistant, it has no feelings. You can yell at it and it doesn’t care. You can kick it in its GPT, and it won’t flinch. You can refuse to talk to it for days, and it won’t say a word.