Take This 8-Question Social Media PR Exam
10.16.2026 – Is your social media helping or hurting your organization’s public relations? Here’s the problem… Many brands treat social media like a virtual promotional billboard. Post the promo. Post the product. Pray nobody asks a question (because you’ve not committed resources to answer in a timely manner).
How to Pinpoint the REAL Reason a Promotional Campaign Worked
10.09.2026 – Your sales dashboard shows a spike the week your new ad ran. You believe the ad worked. Or your sales spiked after your CEO was interviewed on a local TV news segment and gave out your website address. That media coverage contributed to the new sales, right?
5 Questions to Ask Before You Say a Campaign “Worked”
09.17.2026 – “Did our promotional campaign work?” sounds like a simple yes-or-no question. But it isn’t. I recently taught my Media and You students at East Tennessee State University that researchers who study media effects for a living don’t ask that question at all.