5 Ways to Turn Your Corporate Culture Into an Employee Ambassador Factory
05.13.2026 – Quick quiz: Who’s your No. 1 customer? Your most important stakeholder? It’s your employees. That’s why I love employee relations — a.k.a. internal communications/PR. And that’s why I love interacting with human resources professionals.
AJ Dybantsa’s Farewell Letter Soars & Scores
05.06.2026 – Classy. Heartfelt. Touching. It’s one thing to receive a letter of gratitude. It’s another to receive an unexpected, authentic one. I’m referring to the recent LinkedIn post by freshman basketball sensation AJ Dybantsa. As expected, he was one-and-done at Brigham Young University.
National Honesty Day: Five Areas to Fully Embrace It
04.29.2026 – On April 1, we make fools of others — or ourselves. It’s practically a national sport (and I’m a very willing participant — QR codes on clouds??). So, it’s only right that April ends on a higher note. Did you know April 30 is National Honesty Day?
Optometrist Turns a Blind Eye to Customer Experience
04.22.2026 – Two weeks ago I shared Jeannie Walters’ framework for what great customer experience looks like. Companies that get proactive CX right grow revenue 41% faster and retain customers at a 51% higher rate (Forrester). The math is impossible to ignore.
How Utah’s Athletic Director Fumbled the “Holy War” Post-Game Press Conference
11.16.2024 – From the PR perspective, this has to be one of the most disastrous press conferences I’ve ever witnessed.
Following a last-second 22-21 loss to arch-rival BYU, University of Utah Athletic Director (AD) Mark Harlan took the spotlight — for all the wrong reasons. Instead of showing grace in defeat, he vented publicly, saying…