The Strangest Question a CEO Can Ask a PR Pro
12.17.2025 – If you read nothing else in this week’s message, read this: Q: Why does my company even need PR? A: Because if you’re not executing active PR strategies and tactics, and your competitors are, then you will lose out on:
PR Crisis: CFP Committee Fumbles Fairness, Notre Dame Turns Snub into Snobbery
12.10.2025 – I’m glad I’m not the PR person for the College Football Playoff (CFP) committee or for Notre Dame. Let’s start with the CFP. Who is the CFP? The CFP committee is responsible for selecting and ranking the teams that participate in the playoff to determine the national champion in NCAA Division I college football. This committee consists of 13 members who evaluate team performances and make decisions based on various criteria, including win-loss records and strength of schedule.