How Taking 2 Seconds to Say 2 Words Can Have Lasting Implications
03.14.2025 – Give praise and thanks often. No, this isn’t a religious sermon — but it’s certainly based on timeless, godly principles. This is about regularly acknowledging and appreciating the people around you — those who contribute to your success, whether in business, PR, or any other field. Doing so can have a bigger impact than money.
More Than Words: How the Values Story Strengthens Your Brand
03.06.2025 – You have to walk the talk. If your business is going to talk about embracing values like honesty, being employee and customer friendly, having a quality product, etc. — then by all means, you’ve got to live up to it.
Can These 10 Questions Help You Have a More Happy and Blessed 2025?
01.01.2025 – Another January 1. Another New Year. Which of these feelings are you feeling right now: renewed, refreshed, reinvigorated, re-committed, hopeful, grateful, humbled, happy, excited, sad, uncertain, anxious, cautious, etc.
Email Marketing Copywriting Disasters – Part 2
10.15.2024 – Hope you enjoyed the previous post about four email copywriting disasters. As promised, I have three more to share with you. (Again, this is only meant to help teach how to write more powerful, customer-centric copy — not to personally put anyone down.)
Email Marketing Copywriting Disasters – Part 1
10.10.2024 – Remember how you felt when your teacher wrote glowing comments on a homework assignment? And remember how you felt when the teacher’s comments were not so complimentary? I’m not sure if those memories are what inspired this post, but here goes…
Hurricane Breaks Roads, Bridges and Communications
10.03.2024 – We’re safe! Some of you may know that we moved to Johnson City in East Tennessee in 2019. Some of you may know that our area was just hit by a hurricane. Yes. You read it right.
10 Relevant Song Titles for PR Pros
09.20.2024 – Let’s have some light-hearted fun with this blog post… Public relations isn’t just about crafting the perfect press release, crisis communications plan, or executive bio — it’s about finding ethical, creative ways to connect with your audience for a lasting impact.
Own a Startup? 5 Reasons You Must Do This 1 Thing
09.13.2024 – Starting a business is an exciting, often overwhelming venture, filled with countless decisions. I know, as I’ve been there several times. In 1988 I joined startup Execuserv in Ridgecrest, CA, started by a college friend with another partner.