Are Your Communications a Fruit Salad? (And No, That’s NOT a Compliment!)

04.10.2025 – I love fresh, succulent fruits. A crisp, refreshing apple? Yes. A perfectly ripe slice of kiwi? Sign me up. A juicy segment of tangelo or soft cube of pear? Ooooooh! But I have a confession to make… I’ve never been a big fan of fruit salad. I know, I know — it’s colorful, it’s healthy, and it’s got “salad” in the name so it must be good for you.

How Taking 2 Seconds to Say 2 Words Can Have Lasting Implications

03.14.2025 – Give praise and thanks often. No, this isn’t a religious sermon — but it’s certainly based on timeless, godly principles. This is about regularly acknowledging and appreciating the people around you — those who contribute to your success, whether in business, PR, or any other field. Doing so can have a bigger impact than money.

Email Marketing Copywriting Disasters – Part 2

10.15.2024 – Hope you enjoyed the previous post about four email copywriting disasters. As promised, I have three more to share with you. (Again, this is only meant to help teach how to write more powerful, customer-centric copy — not to personally put anyone down.)

Email Marketing Copywriting Disasters – Part 1

10.10.2024 – Remember how you felt when your teacher wrote glowing comments on a homework assignment? And remember how you felt when the teacher’s comments were not so complimentary? I’m not sure if those memories are what inspired this post, but here goes…