Delta Dealt My Granddaughter and Me a “Soar(less)” Deal
07.22.2026 – When I saw a newspaper headline about Taco Bell customers purportedly getting “explosive diarrhea” from eating at this chain, I thought it would make for an excellent blog post about how it’s really bad PR for your restaurant to be mentioned in the same sentence with those words (regardless of whether or not it’s true). It would have also included my commentary on how Taco Bell’s official company statement from its PR crisis communications team did little to defuse this crisis (it was very self-serving and hit 0% on the “we’re sorry” meter). But Leticia strongly encouraged me to find something else to write about this week. So, scratch any mention of that topic this week.
10 Mind-Boggling Demands On Your Attention
07.15.2026 – “A wealth of information creates a poverty of attention.” Nobel laureate Herbert Simon uttered that prophetic line in 1971. That should be tattooed on every communicator’s forearm.
Does Your Business Elevator Pitch Have You Going Up… or Down?
07.08.2026 – Usually we think of elevator speeches as having to do with a job interview. I previously wrote about job interview elevator speeches way back in this April 2021 blog post. But you also need an elevator speech, or pitch, for your business.
Are Your Communications a Fruit Salad? (And No, That’s NOT a Compliment!)
04.10.2025 – I love fresh, succulent fruits. A crisp, refreshing apple? Yes. A perfectly ripe slice of kiwi? Sign me up. A juicy segment of tangelo or soft cube of pear? Ooooooh! But I have a confession to make… I’ve never been a big fan of fruit salad. I know, I know — it’s colorful, it’s healthy, and it’s got “salad” in the name so it must be good for you.
Sheer March Madness: When Truckers Produce a Promo Video
03.21.2025 – There’s March Madness. And then there’s March Marketing Madness. I had a small project fall into my lap this week, and I couldn’t help but see how it tied into the theme of this month.
How Taking 2 Seconds to Say 2 Words Can Have Lasting Implications
03.14.2025 – Give praise and thanks often. No, this isn’t a religious sermon — but it’s certainly based on timeless, godly principles. This is about regularly acknowledging and appreciating the people around you — those who contribute to your success, whether in business, PR, or any other field. Doing so can have a bigger impact than money.
More Than Words: How the Values Story Strengthens Your Brand
03.06.2025 – You have to walk the talk. If your business is going to talk about embracing values like honesty, being employee and customer friendly, having a quality product, etc. — then by all means, you’ve got to live up to it.
Can These 10 Questions Help You Have a More Happy and Blessed 2025?
01.01.2025 – Another January 1. Another New Year. Which of these feelings are you feeling right now: renewed, refreshed, reinvigorated, re-committed, hopeful, grateful, humbled, happy, excited, sad, uncertain, anxious, cautious, etc.