Media Literacy Strategies for Enhancing Your PR and Marketing
09.10.2026 – Understanding media literacy, how consumers process and think about the media they consume, can help you with your PR and marketing. I recently taught my freshman Media and You students at East Tennessee State University about the conscious model vs. unconscious model, as well as meaning matching vs. meaning construction.
An Insider’s Look at What PR/Communication Students are Being Taught
09.04.2026 – Studying public relations (PR) in college has changed drastically over the years. For me, it’s been nearly 40 years since I earned my undergrad in communications, with an emphasis in public relations. Today, if you want to get a degree in public relations, you’ll be expected to learn a lot more than creating a strategic communications plan