7 Ways to Know If Your PR is Working
07.09.2025 – Results matter. Whether it’s advertising, marketing or public relations, each expenditure needs to be justified by its results. Besides the fact that many people don’t even know what PR is or what it does (need a refresher? Read this blog post), an even smaller number of folks know how to measure its effectiveness.
But wait… is it even possible to measure your PR efforts when all PR really does is send out press releases? Short answer: Yes.
What in the World is PR? And Why Does My Company Need It?
07.03.2025 – You’ve probably heard someone say, “We need PR,” or “Let’s get some press.” But press coverage alone doesn’t define public relations or why it’s essential to your business. Clients used to love to ask me, “Can you get me on Oprah?” Many were serious. That’s why May 25, 2011 is sort of an unspoken PR holiday. That’s the last day the Oprah Winfrey Show aired.