3 Huge “Word Ruts” to Avoid
07.16.2025 – As a trusted communication advisor, one of my jobs is to help spokespeople I serve avoid getting stuck in “word ruts.” In other words, saying the same thing countless others always say. Just because countless others say it. Here are three of the word ruts that personally drive me crazy…
3 Reasons Why Marketing Should NEVER Be the Boss of PR
08.07.2024 – Ah, public relations and marketing. Marketing and PR. Two brothers joined at the hip… yet sometimes kicking each other under the table. But they need to play nicely together in the sandbox and support each other. PR is an ideal strategy for creating a favorable environment for a business’ marketing and advertising. Think of it as setting the table before the meal is served. I have some dear marketing friends who believe PR should be under the marketing umbrella. But I adamantly disagree. (At the same time, I acknowledge the lines are sometimes blurred between the two disciplines.)