Another January 1.
Another New Year.
Which of these feelings are you feeling right now?
Renewed
Refreshed
Reinvigorated
Re-committed
Hopeful
Grateful
Humbled
Happy
Excited
Sad
Uncertain
Anxious
Cautious
Cautiously optimistic
Same old, same old
Committed to visiting the gym like countless others every January
Other ___________________
Whether you’re riding the high of new beginnings or navigating a mix of emotions, remember this: the way you approach today sets the tone for your year. Let’s make it a great one, shall we?
Telling Your Story in 2025
As you’re brainstorming your 2025 goals, here are 10 thoughtful questions to help guide your business storytelling via your communications strategy:
- Are my mission and vision statements in agreement with the story of what we do and where we’re headed?
- Do I consistently live up to my company’s values, and do I have stories to support my values? Or are these values just words on a wall?
- Am I story mining within my organization?
- Do I have a founder’s and/or origin story?
- Does my team believe the executive leadership communicates effectively? (Survey them — you might be surprised.)
- Have I eliminated all “spin” from my storytelling? (Yes, even the subtle kind.)
- Are my stories authentic and genuine — or do they come across as rehearsed?
- Are my stories engaging, inspiring and unique — or do they blend in with our competitors?
- How can I make my storytelling more compelling to close more sales?
- Would it help to consult with a storytelling communications expert to refine my strategy and elevate my messaging in 2025?
These questions are designed to spark reflection and inspire actionable changes in your storytelling communications. If you have any thoughts or questions, we’d love to hear them!
Grateful for You
To our newsletter subscribers and clients: Thank you for being part of the AuthenticityPR family. We cherish your support and connection.
If there are topics you’d like us to explore in 2025, please email us.
Here’s to a storied year filled with authenticity, growth, and more meaningful connections.
Jeffery E. Pizzino, APR is a spin-free public relations pro who is passionate about telling the why of your story with clarity, impact and authenticity. He began his PR career in 1987 at Ketchum Public Relations in New York City but has spent the majority of his career as a solopreneur. He’s AuthenticityPR’s Chief Authentic Officer and also functions as the fractional CCO for technology startup Converus.
Jeff has an MBA in Management from Western International University and a Bachelor of Arts degree in Communications — with an emphasis in PR — from Brigham Young University. He’s a native of Milwaukee, Wisconsin, but also holds an Italian citizenship. Jeff and his storyteller wife Leticia have four children and four grandchildren. In his extremely limited nonwork hours, he studies italiano, practices guitar, gardens, disc golfs, reads, listens to New Wave music, serves in his church, watches BYU football, and plays Dominion and Seven Wonders. Email Jeff.
