Savvy Business (and Personal) Advice from an Obscure 1970 Song Lyric
There’s an inspiring, earworm-worthy lyric from a very obscure 1970 song that says, “You shouldn’t try to be what you can’t be.” (I’ll reveal the song title and artist later. I promise.)
Want a Productive, Engaged Workforce? Do This…
07.19.2024 – How’s your corporate culture? Have you made it a management priority? The following is an edited excerpt from my 2008 MBA thesis.
The Power of an Abundance Mentality: It’s a Win-Win Business Mindset
07.17.2024 – Do you operate from a win/win or a win/lose paradigm? In other words, do you embrace an abundance or a scarcity mentality?
Messy Missy and Other PR Blunders
06.07.2024 – How many times have you heard or seen something from a company or organization that doesn’t present a quality, polished image? Whenever I encounter this, I think to myself, “Do they not have PR counsel?” “Are they not listening to their head of corporate communications?” “How did their PR/comms lead miss this?”
Noise vs. Clarity – How Are Your Communications Perceived?
05.30.2024 – Here’s how I start my elevator pitch in networking meetings: Anytime you communicate, whether it’s via the written or spoken word, the recipients of your message will do one of two things: they’ll either tune in because it’s interesting or they’ll tune OUT because they’ll classify it as NOISE.
Me-Centered vs. You-Centered
05.10.2024 – Take a look at your website. Or your last newsletter. Or any other communication you’ve created. (Especially your elevator pitch.) Does it flunk the Me Test? I hope so.
Authentic Public Relations Builds Trust
04.04.2024 – Authentic public relations is based on honest and transparent communication. It’s key for establishing genuine connections with stakeholders.When PR is authentic, it establishes credibility, which in turn helps organizations build trust, long-term relationships, and a positive reputation.
7 Essential PR Skills
03.22.2024 – As I ponder the skills that have benefitted me the most over the course of my 3+ decade public relations career, I came up these 7 below. Obviously, we’re all blessed with different talents, and I’m sure yours (especially if you don’t work in PR) will vary greatly.