Why embrace the status quo?
That’s boring.
Creativity shakes things up. Makes life more interesting. It’s the fruit of enlivened imaginations.
Is Your Job Title Boring?
Consider your job title. How many people have the same job title as you? Have you conformed to the masses, or does your job title make people stop and go, “Oh, that’s cool”?
In today’s corporate landscape, companies are increasingly adopting creative and/or euphemistic job titles to boost morale, enhance corporate culture, or just be different.
This trend, seen in name brand companies like Google, Netflix and HubSpot, introduces job titles that reflect unique roles and can contribute to a more engaging work environment. However, while these titles can add a unique vibe and foster camaraderie, it’s crucial to ensure they authentically communicate the job role and the person behind them.
Happy Title Necessitates Happy Employees
For instance, HubSpot’s “Chief Happiness Officer” instead of the traditional Head of HR emphasizes the company’s focus on employee well-being and development. Yet, if employees weren’t genuinely happy despite having a “Chief Happiness Officer,” it would raise questions about authenticity.
Similarly, a “Business Development Manager” might sound less intimidating than a Sales Director. But if this title is used to deceive prospects by making them feel they’re not going to be sold something, then it can undermine trust.
Authenticity in job titles (as well as everything a company does) is essential. Creative titles should enhance understanding of roles, not obscure them.
In other words, it’s vital to strike a balance between creativity and genuine, authentic communication.
Titles should reflect the true nature of the job and the person’s role within the company. When done right, creative job titles can break down hierarchical barriers, make employees feel more valued, and contribute to an organization’s brand and success.
22 Creative Job Titles
Below are examples of some of the most amusingly creative business titles we could find:
- Chief Happiness Officer: Instead of Human Resources Manager.
- Chief People Officer: Instead of Head of HR.
- Chief Amazement Officer: Instead of Founder.
- Director of First Impressions: Instead of Receptionist.
- Ambassador of Buzz: Instead of Communication Head.
- Growth Hacker: Instead of Marketing Specialist.
- Conversation Architect: Instead of Digital Marketing Manager.
- Wizard of Light Bulb Moments: Instead of Creative Director.
- Social Media Guru: Instead of Social Media Manager.
- Chief Evangelist: Instead of Brand Ambassador.
- Brand Warrior: Instead of Marketing Executive.
- Sales Ninja: Instead of Sales Representative.
- Collector of Business Cards: Instead of Business Development Rep.
- Chief Chatter: Instead of Call Center Manager.
- Customer Success Manager: Instead of Customer Service Manager.
- Dream Alchemist: Instead of Product Designer.
- Innovation Sherpa: Instead of Innovation Manager.
- Digital Overlord: Instead of Website Manager.
- Data Wrangler: Instead of Data Analyst.
- Head of Bean Counting: Instead of Chief Financial Officer.
- Grammar Fascist: Instead of Copywriter/Editor.
- Chief Authentic Officer: Instead of Chief Communications Officer
3 Big Takeaways
- Consider freshening up boring job titles.
- Creative job titles should still be authentic.
- A unique job title can boost employee morale and an organization’s branding.
Embracing authentic and creative job titles are a fun way to reflect your company’s culture while genuinely communicating roles. This balance not only enhances workplace morale but also builds trust and clarity within the team and with external stakeholders.
Are there other job titles you’ve seen that you love — that aren’t on this list? Do share!
Jeffery E. Pizzino, APR is a spin-free public relations pro who is passionate about telling the why of your story with clarity, impact and authenticity. He began his PR career in 1987 at Ketchum Public Relations in New York City but has spent the majority of his career as a solopreneur. He’s AuthenticityPR’s Chief Authentic Officer also functions as the fractional CCO for technology startup Converus.
Jeff has an MBA in Management from Western International University and a Bachelor of Arts degree in Communications — with an emphasis in PR — from Brigham Young University. He’s a native of Milwaukee, Wisconsin, but also holds an Italian citizenship. Jeff and his storyteller wife Leticia have four children and four grandchildren. In his extremely limited nonwork hours, he studies italiano, practices guitar, gardens, disc golfs, reads, listens to New Wave music, serves in his church, watches BYU football, and plays Dominion and Seven Wonders. Email Jeff.
