A Very Merry Christmas to You
12.23.2024 – As the holiday season is on full display with all the colorful lights, beautiful decorations, and beloved Christmas tunes (and maybe even a little last-minute shopping), we want to take a moment to share our heartfelt gratitude with you.
A Powerful Copywriting Example
12.19.2024 – Every now and then you read something and say “wow.” That happened to me the other day when I read a LinkedIn post. It moved me. Riveted me. Completely engaged me. It was from one of my very good friends from college, Mike Markham.
Why Did Sting’s Butler Occasionally Call Me?
12.13.2024 – Imagine picking up the phone and hearing a man with a thick, slow British accent ask, “Can you please deliver some water to Sting’s villa in Italy?” Or sometimes it would be his villa in Malibu. Other times to his home, ahem, mansion in England. Yes, I would periodically receive such calls as Penta Water’s PR manager.
ChatGPT: You’re Fired! (Well, Kinda)
12.06.2024 – In case you didn’t know, ChatGPT isn’t a real person. Even though I consider it an office assistant, it has no feelings. You can yell at it and it doesn’t care. You can kick it in its GPT, and it won’t flinch. You can refuse to talk to it for days, and it won’t say a word.
Don’t Let the “9” Pricing Strategy Charm You
11.22.2024 – When did marketers collectively decide that prices ending in 9 are more appealing? Why does $99.99 feel less expensive than $100?
How Utah’s Athletic Director Fumbled the “Holy War” Post-Game Press Conference
11.16.2024 – From the PR perspective, this has to be one of the most disastrous press conferences I’ve ever witnessed.
Following a last-second 22-21 loss to arch-rival BYU, University of Utah Athletic Director (AD) Mark Harlan took the spotlight — for all the wrong reasons. Instead of showing grace in defeat, he vented publicly, saying…
The Tiny Unsubscribe: A Deceptive Email Marketing Strategy
11.08.2024 – Are there business or marketing strategies that just annoy you Here’s one that’s irked me for a long time: the microscopic unsubscribe link. Hopefully blogging about it will be therapeutic!
The Power of Emotional Intelligence: How EQ Transforms Leadership and Organizational Success
11.01.2024 – Is your boss unbearably reactive? Or is your team disengaged? If so, there’s a good chance emotional intelligence — or EQ — is the missing ingredient. EQ encompasses skills in self-awareness, self-management, empathy, and relationship building.