More Than Words: How the Values Story Strengthens Your Brand
03.06.2025 – You have to walk the talk. If your business is going to talk about embracing values like honesty, being employee and customer friendly, having a quality product, etc. — then by all means, you’ve got to live up to it.
Press Relations Lesson #7: 7 Ways to Maximize Your Press Coverage
02.28.2025 – If you secured press coverage using the tips from the previous six press relations lessons — congratulations! But landing a story is only half the battle. If you’re not leveraging your media coverage, you’re leaving credibility, exposure, and potential customers on the table.
Press Relations Lesson #6: 10 Must-Know Tips for Acing Your Press Interview
02.20.2025 – After you’ve completed the previous five press relations lessons, you’ve landed your first press interview — right? Well, congratulations! Now, let’s make sure you don’t blow it…
Press Relations Lesson #5: A 10-Step Press Pitching Process
02.15.2025 – Still at your same job? I ask because now that you’ve had four of the seven press relations lessons, I’m wondering if you’ve completely fallen so in love with the public relations profession that you decided to switch jobs
Press Relations Lesson #4: Essential Fuel for Your Press Campaign Launch
02.07.2025 – Ready to get creative? In Press Relations Lesson #4, we tackle press materials — what you need, how to format them, and how to make sure reporters actually use them. As you’ve seen in previous weeks, these lessons are for those new to press relations.
Press Relations Lesson #3: Why Your PR Game is Doomed Without an Organized Press List
01.31.2025 – By tomorrow, 2025 will already be 1/12th over. How are those PR goals — specifically your press relations (also called media relations) — coming along? If you’re serious about landing earned media, and going at it alone instead of letting a PR pro help you out, then I hope you’re finding value in this 7-part press relations course.
Press Relations Lesson #2: Your Mother Will Always Love You More Than the Press
01.24.2025 – Last week you received an overview of press relations, an important public relations function. And a press release is often a principal tool used when working with the press. FLASH QUIZ time…
Press Relations Lesson #1: Hey! That’s My Competitor On the Local News… It Should Be Me Instead!
01.17.2025 – How do you get an article in your local newspaper? Or your local TV news station to come to your event? Or land an interview on your local radio station? Press relations, or news media relations/outreach (same thing), is one of the core functions of many PR pros.