Win Your Audience Over by Knowing Their W-I-N
03.25.2026 – If the audience you’re speaking to and about is basically yourself — your wants, your message, your agenda — then you need to read this. Change out that mirror for clear glass. You need to clearly see who’s in front of you. And you need to know them.
Court of Public Opinion: Glass Basketball Floor’s Guilty of “Uncraftsmanlike Conduct”
03.18.2026 – Innovation, creativeness, uniqueness. Those who know me know all of those are passion points in my DNA. Add to that disruptive technology, and I’m knocking on your door asking to manage your PR. But no matter how innovative, creative and unique your disruptive technology may be, it still has to deliver the ultimate customer experience.
The 3 Cs That Make (or Break) Your Message
03.12.2026 – You’ve crafted the perfect message. The writing is tight, the facts check out, the call to action is crystal clear.
Then you hand it to the wrong spokesperson. Ugh. It lands with all the impact of a wet napkin on a rainy Monday afternoon. In Boise. Welcome to the frustrating reality of persuasive communication: it’s not just what you say. It’s who says it.
The Pizza PR You Won’t Believe Made National News
03.04.2026 – Let me tell you about an accidental PR win for a brand I’ve openly mocked. It’s pizza. A very low-quality, floppy, sponge-like pizza. One that actually doesn’t taste much better than the cardboard box it’s packaged in.
Successful PR MUST Do This 1 Thing (HINT: It Starts with a P…)
02.25.2026 – IF you don’t get your audience’s attention with your communications from the get-go, then you’re dead in the water. That’s a given.
All your communications (public relations, advertising, in-person sales, speeches, etc.) must be attention-getting and engaging.
Authentic Means ALL In — Not MOSTLY In
02.19.2026 – An authentic communication is binary. Either it is orit isn’t. And the moment you try to sneak something past your audience — even something small — you’ve blown it. I witnessed this firsthand recently from a marketing email that landed in my inbox. It was a doozy.
When ‘Taking Back the Narrative’ Is Just Another PR Crisis
02.11.2026 – Last week I shared my thoughts on the HLTH Code meal replacement shake price increase notification success. This week I’m just shaking my head at this news I’m going to share. Remember the July 16 Coldplay concert kiss cam video that went viral? The one featuring Astronomer CEO Andy Byron and Chief People Officer Kristin Cabot in what appeared to be a very romantic moment — while both were still married to other people?
When Customers Applaud Your Price Increase: The Power of Authentic Communication
02.04.2026 – Last week I shared the PR Secret to Writing the Perfect Price Increase Notification, using my health and wellness client HLTH Code as a case study. As I mentioned, HLTH Code Founder Joel Bikman wrestled for months with raising prices. He’s the kind of founder who genuinely puts people before profits. In fact, the decision kept him up at night. But with production costs climbing relentlessly, he finally had no choice. (I should also mention the other point I really admire about HLTH Code — besides its quality meal replacement shakes — is it sells directly to consumers. It’s not a network marketing company, a business model I despise.)