Successful PR MUST Do This 1 Thing (HINT: It Starts with a P…)
02.25.2026 – IF you don’t get your audience’s attention with your communications from the get-go, then you’re dead in the water. That’s a given.
All your communications (public relations, advertising, in-person sales, speeches, etc.) must be attention-getting and engaging.
Authentic Means ALL In — Not MOSTLY In
02.19.2026 – An authentic communication is binary. Either it is orit isn’t. And the moment you try to sneak something past your audience — even something small — you’ve blown it. I witnessed this firsthand recently from a marketing email that landed in my inbox. It was a doozy.
When ‘Taking Back the Narrative’ Is Just Another PR Crisis
02.11.2026 – Last week I shared my thoughts on the HLTH Code meal replacement shake price increase notification success. This week I’m just shaking my head at this news I’m going to share. Remember the July 16 Coldplay concert kiss cam video that went viral? The one featuring Astronomer CEO Andy Byron and Chief People Officer Kristin Cabot in what appeared to be a very romantic moment — while both were still married to other people?
When Customers Applaud Your Price Increase: The Power of Authentic Communication
02.04.2026 – Last week I shared the PR Secret to Writing the Perfect Price Increase Notification, using my health and wellness client HLTH Code as a case study. As I mentioned, HLTH Code Founder Joel Bikman wrestled for months with raising prices. He’s the kind of founder who genuinely puts people before profits. In fact, the decision kept him up at night. But with production costs climbing relentlessly, he finally had no choice. (I should also mention the other point I really admire about HLTH Code — besides its quality meal replacement shakes — is it sells directly to consumers. It’s not a network marketing company, a business model I despise.)
The PR Secret to Writing the Perfect Price Increase Notification
01.28.2026 – Increasing your prices for customers can be scary. And risky. Will you lose customers? Will you get attacked on social media? Will it harm your reputation?
Will it give your competitors an advantage?
The 4 Newsroom Pages That Turn Journalists Into Fans
01.21.2026 – Did you make any website updates last week? Like adding an online newsroom? No?Well, let’s see if this week compels you to change your mind…
The Online Newsroom – Why It’s an Essential Website Component
01.14.2026 – Want to be a reporter’s best friend? Make it stupidly easy for them to get what they need. One of the simplest ways to do that? Create an online newsroom on your website. Call it a newsroom, pressroom, or just press — it doesn’t matter.
Does Humanity Have a PR Problem?
01.08.2026 – This may sound counter-intuitive, but great PR isn’t ALWAYS doing what makes you look best — it’s simply doing what’s right. That, my friends, is called authentic PR. The world needs more of it.