Own a Startup? 5 Reasons You Must Do This 1 Thing
09.13.2024 – Starting a business is an exciting, often overwhelming venture, filled with countless decisions. I know, as I’ve been there several times. In 1988 I joined startup Execuserv in Ridgecrest, CA, started by a college friend with another partner.
Do You Look At Others as “P4” or “G5?”
08.30.2024 – It’s college football season! But wait… you read this blog for its PR, marketing, storytelling, and business tips — not for sports commentary. Hang tight. I’ll tie this to an important business principle in a moment.
Communication Catastrophe — You Won’t Believe This Ridiculous Airbnb Experience
08.24.2024 – Leticia and I recently celebrated our 40th wedding anniversary in Myrtle Beach. It should have been an experience as tranquil as an Atlantic Ocean breeze. After all, a 17th-floor condo with a stunning view of the beach sounded like the perfect way to mark this milestone.
Finding the Untold Stories of Your Organization
08.16.2024 – Every organization has stories waiting to be discovered. It’s your (or your communications professional’s) job to uncover these stories
3 Reasons Why Marketing Should NEVER Be the Boss of PR
08.07.2024 – Ah, public relations and marketing. Marketing and PR. Two brothers joined at the hip… yet sometimes kicking each other under the table. But they need to play nicely together in the sandbox and support each other. PR is an ideal strategy for creating a favorable environment for a business’ marketing and advertising. Think of it as setting the table before the meal is served. I have some dear marketing friends who believe PR should be under the marketing umbrella. But I adamantly disagree. (At the same time, I acknowledge the lines are sometimes blurred between the two disciplines.)
What the US Secret Service Taught Us on July 13 About the Importance of Communications
08.02.2025 – According to his wife Helen Comperatore, her husband Corey’s last words before bullets from a gunman at the July 13 Trump rally in Butler, PA killed him were, “Get down!”
Savvy Business (and Personal) Advice from an Obscure 1970 Song Lyric
07.27.2025 – There’s an inspiring, earworm-worthy lyric from a very obscure 1970 song that says, “You shouldn’t try to be what you can’t be.” (I’ll reveal the song title and artist later. I promise.)
Want a Productive, Engaged Workforce? Do This…
07.19.2024 – How’s your corporate culture? Have you made it a management priority? The following is an edited excerpt from my 2008 MBA thesis.