3 Reasons Why Marketing Should NEVER Be the Boss of PR
08.07.2024 – Ah, public relations and marketing. Marketing and PR. Two brothers joined at the hip… yet sometimes kicking each other under the table. But they need to play nicely together in the sandbox and support each other. PR is an ideal strategy for creating a favorable environment for a business’ marketing and advertising. Think of it as setting the table before the meal is served. I have some dear marketing friends who believe PR should be under the marketing umbrella. But I adamantly disagree. (At the same time, I acknowledge the lines are sometimes blurred between the two disciplines.)
What the US Secret Service Taught Us on July 13 About the Importance of Communications
08.02.2025 – According to his wife Helen Comperatore, her husband Corey’s last words before bullets from a gunman at the July 13 Trump rally in Butler, PA killed him were, “Get down!”
Savvy Business (and Personal) Advice from an Obscure 1970 Song Lyric
07.27.2025 – There’s an inspiring, earworm-worthy lyric from a very obscure 1970 song that says, “You shouldn’t try to be what you can’t be.” (I’ll reveal the song title and artist later. I promise.)
Want a Productive, Engaged Workforce? Do This…
07.19.2024 – How’s your corporate culture? Have you made it a management priority? The following is an edited excerpt from my 2008 MBA thesis.
The Power of an Abundance Mentality: It’s a Win-Win Business Mindset
07.17.2024 – Do you operate from a win/win or a win/lose paradigm? In other words, do you embrace an abundance or a scarcity mentality?
Messy Missy and Other PR Blunders
06.07.2024 – How many times have you heard or seen something from a company or organization that doesn’t present a quality, polished image? Whenever I encounter this, I think to myself, “Do they not have PR counsel?” “Are they not listening to their head of corporate communications?” “How did their PR/comms lead miss this?”
Noise vs. Clarity – How Are Your Communications Perceived?
05.30.2024 – Here’s how I start my elevator pitch in networking meetings: Anytime you communicate, whether it’s via the written or spoken word, the recipients of your message will do one of two things: they’ll either tune in because it’s interesting or they’ll tune OUT because they’ll classify it as NOISE.
Me-Centered vs. You-Centered
05.10.2024 – Take a look at your website. Or your last newsletter. Or any other communication you’ve created. (Especially your elevator pitch.) Does it flunk the Me Test? I hope so.