Give PR its Own Umbrella
01.03.2014 – The true role of public relations in a company is often misunderstood, misinterpreted, misaligned, or just plain missing. The last three companies I was employed by all got it wrong. They put PR under the marketing umbrella, with the head of PR often reporting to the vice president of marketing. Who in the world taught marketing to be such a control freak when it comes to PR?
The PR Gods Called Me to Blog
01.09.2014 – Just for a moment I imagined I was looking up into the PR heavens (OK, I know I’ve probably already lost some of you as you may have a hard time reading “PR” and “heaven” in the same breath). If the PR heavens were to part, what would the PR gods say to me prior to officially launching my first blog?