The Story of My Remarkable Experience as an Adjunct Professor
05.28.2026 – This week I’ll share my recent experience as an adjunct PR professor. Next week I’ll walk you through how you can land an adjunct position. Despite enormous demands from my PR business, it was worth it to teach an 80-minute PR class twice weekly. “This is the best class ever!” exclaimed Remy, a public relations student.
5 Reasons Your CEO Must Lead Your Internal Communications
05.20.2026 – You can have the best internal communications program money can buy. A polished intranet. A company newsletter. Company town halls with catered lunches. None of it matters if your CEO isn’t 100% supporting and leading the charge.
5 Ways to Turn Your Corporate Culture Into an Employee Ambassador Factory
05.13.2026 – Quick quiz: Who’s your No. 1 customer? Your most important stakeholder? It’s your employees. That’s why I love employee relations — a.k.a. internal communications/PR. And that’s why I love interacting with human resources professionals.
AJ Dybantsa’s Farewell Letter Soars & Scores
05.06.2026 – Classy. Heartfelt. Touching. It’s one thing to receive a letter of gratitude. It’s another to receive an unexpected, authentic one. I’m referring to the recent LinkedIn post by freshman basketball sensation AJ Dybantsa. As expected, he was one-and-done at Brigham Young University.
National Honesty Day: Five Areas to Fully Embrace It
04.29.2026 – On April 1, we make fools of others — or ourselves. It’s practically a national sport (and I’m a very willing participant — QR codes on clouds??). So, it’s only right that April ends on a higher note. Did you know April 30 is National Honesty Day?
Optometrist Turns a Blind Eye to Customer Experience
04.22.2026 – Two weeks ago I shared Jeannie Walters’ framework for what great customer experience looks like. Companies that get proactive CX right grow revenue 41% faster and retain customers at a 51% higher rate (Forrester). The math is impossible to ignore.
All It Takes Sometimes Is an Avocado Outfit and a Rubber Chicken Pen for Great CX
04.15.2026 – Last week we dived deep into the world of CX (customer experience). Seldom a day passes when you don’t have some type of CX. It may even be a micro-CX. It’s still a CX.
6 Reasons Why Every Business Should Be CX-Focused
04.08.2026 – Let’s talk about two letters you should care about A LOT in your business: CX
CX stands for customer experience. It’s the sum of every interaction a customer has with a brand — before, during, and long after the transaction. Customer services is a subset of CX.