The weekly AuthenticityPR newsletter provides useful PR, marketing communications, and storytelling tips. You should subscribe (if you’re not already) via the form on our home page.
See 2026 Newsletters
Week 13: 🔺Why you need to Maslow-ize your communications…
Week 12: 🏀The glass basketball court that shattered the manufacturer’s reputation
Week 11: 🤐Hey CEO! Don’t speak until you hear this first…
Week 10: 🍕Pizza PR: How an airport food hack led to massive, free media coverage
Week 09: 🧑🎓What MUST PR do? It starts with a P…
Week 08: 😂You said WHAT in your marketing email? Hahaha. I didn’t fall for it…Week 07: 💰The Coldplay Kiss Cam Scandal Money Grab Sequel Nobody Asked For
Week 06: 🤗 Read 5 Amazing Customer Emails AFTER Being Told of a Price Increase
Week 05: 💰5 Keys for Writing the Perfect Price Increase Notification
Week 04: 📰The 4 Pages That Make Reporters Want to Cover Your Business
Week 03: 📰Is Your Website Missing This?
Week 02: 🎯Hit the Bullseye: Make Doing What’s Right Your Daily Target
Week 01: 🎇3 Recommendations for your 2026 Communications Goals
See 2025 Newsletters
Week 52: 🎄Wishing You Authentic Joy, Peace & Happiness This Christmas Season
Week 51: 🙋🏻♂️The Strangest Question CEOs Can Ask a PR Pro
Week 50: 🏈 PR Crisis: CFP Committee Fumbles Fairness; Notre Dame Turns Snub into Snobbery
Week 49: 🚨 7 Reasons this Magazine Subscription Offer is DECEPTION Dressed Up Like a DEAL
Week 48: 🙏 15 Reasons EVERY Business Executive Can be Thankful
Week 47: 🔧 This Honda Dealer Service Dept. was Absolutely Driven to Find the Solution (Great PR/CX Example!)
Week 46: 🚗 The Tale of a Russian Roulette Starter and 2 Honda Dealerships – Part 1
Week 45: 💬 The One Skill That Separates Great CEOs from the Rest
Week 44: 🎃 5 Creepily Brilliant Halloween PR Lessons
Week 43: 🔊What’s the Sound (and Price) of PR Silence
Week 42: 😧 Check out this stupid PR Advice AI Gave My Client
Week 41: 😅 Why I Said NO to 2 Magazine Cover Stories for a Client
Week 40: ★★★★★ The 5-Star Review Product Review Kohl’s Will NEVER Publish. But Don’t Worry, Here it is…
Week 39: 💳 How I walked out of Holiday Inn with $400 worth of merchandise w/o showing my ID
Week 38: 🧦 The $412 sock scam that exposed a security gap & PR frailties
Week 37: 😌 A Candid Convo with a Journalist – Part 4: Why “Spin” Smells, from a Mile Away
Week 36: 😌 A Candid Convo with a Journalist – Part 3: Want to Land Stories in Your Local Press? Do This…
Week 35: 😌 A Candid Convo with a Journalist – Part 2:
Week 34: 😌 A Candid Convo with a Journalist – Part 1: From Student Reporter to Editor
Week 33: 💭 Which of these 11 quotes on authenticity do you like best?
Week 32: 🚴 5 Lessons Mountain Biking Taught Me About PR
Week 31: 📞 What Do YOU Sound Like When You Answer a Customer’s Call?
Week 30: 💔 Want MASSIVE Press Coverage? Have a CEO Seen Cuddling His HR Executive in a Viral Video
Week 29: 🗣 Do You Use These 3 “Word Ruts?”
Week 28: 📏 Can you name 7 ways to measure your PR results?
Week 27: 🤔 Quick! Can You Define PR?
Week 26: 🎓 Hiring an Intern or Recent Grad? Do These 5 Things…
Week 25: 👣 Why Did Bigfoot Refuse to Grant Me an Interview?
Week 24: 💿 Which of These 13 Songs Give the WORST PR Advice?
Week 23: 🍪 Are Your Website Cookies Giving You Bad PR?
Week 22: 🏃♂️ Sit Down, Here’s an Intriguing Tale of Two PRs for You
Week 21: 🗝️ Here’s a Crisis Communications Strategy So Bad it Belongs Behind Bars
Week 20: 📖 Is that Book REALLY a #1 Best Seller??
Week 19: 📚 Entering a New Chapter in My Life: Book Author – Join May 12 Book Release Party…
Week 18: 🚙 Meet Eagan — the Secret to Enterprise’s Award-Winning Customer Service
Week 17: 🚘 Threatening Parking Sign, Missed Marketing Opportunity
Week 16: 🦆 Have You Ever Wondered Why a Duck? Why a Fence? Why a Press Release?
Week 15: 🥝🫐Here’s Why You’ll Want to Avoid Fruit Salad Communications
Week 14: 🚀 How Did Hormel’s Pepperoni Land on the Space Station?
Week 13: 🕳️ You Would NOT Dig This Utility Co’s Communications
Week 12: 🏀 You Want March Madness? Check Out THIS Marketing Madness…
Week 11: ⏰ 2 Seconds, 2 Words, Lasting Implications
Week 10: Do You Know the Secret to a Stronger Brand? HINT: Tell THIS ♦️Valuable♦️ Story…
Week 09: 📢 7 Steps to Take AFTER Landing Press Coverage…
Week 08: 🎥 Lights! Camera! Oh YIKES! What Am I Gonna Say in This Press Interview??
Week 07: 🌊 Reporters are Drowning in Bad Story Pitches. Here’s How to Make Yours Stand Out…
Week 06: 🚀 Preparing for Your Press Relations Launch
Week 05: ✅ One of Your Most Important Tools When Doing Press Relations
Week 04: 🤶 Sorry my friend, but your mother loves you more than a reporter
Week 03: 📰 What’s the Secret to Getting In the News? Read This…
Week 02: 🤯 Never Kill a Customer… and Other Great Business Advice
Week 01: 🎆 Can These 10 Questions Help You Have a More Happy and Blessed 2025?
See 2024 Newsletters
Week 52: 🎄 A Very Merry Christmas to You
Week 51: ✍️ A Powerful Copywriting Example
Week 50: 🎶 Why Did Sting’s Butler Occasionally Call Me?
Week 49: 😠 I Just Fired ChatGPT
Week 48: 🦃 Giving Thanks & Celebrating Thanksgiving 2024
Week 47: 💵 Don’t Let the “9” Pricing Strategy Charm You
Week 46: 🏈 A Fumbled Post-Game Press Conference
Week 45: 😠 The Tiny Unsubscribe: A Deceptive Email Marketing Strategy
Week 44: 🕴️ Unbearable Boss? Staff Not “All In?” Here’s a Likely Reason Why…
Week 43: 🌧️ Where’s That Confounded Bridge?
Week 42: 🤷♀️ Which of These 22 Creative Job Titles Do You Like Best?
Week 41: 🤯 Email Marketing Copywriting Disasters – Part 2
Week 40: 🤯 Email Marketing Copywriting Disasters – Part 1
Week 39: 💨 Hurricane Breaks Roads, Bridges and Communications
Week 38: 🎶 10 Relevant Song Titles for PR Pros
Week 37: 🧑⚕️ 5 Reasons Startups Must Do This 1 Thing
Week 36: 🧠 How Do You Get Your Message Into Minds & Memories?
Week 35: 🏈 A Divisive Workplace – Do You Look At Others as “P4” or “G5?”
Week 34: 🫢 Communication Catastrophe — A Ridiculous Airbnb Experience
Week 33: Finding the Untold Stories of Your Organization
Week 32: 3 Reasons Why Marketing Should NEVER Be the Boss of PR
Week 31: How an Epic Communications Breakdown Can Lead to Death
Week 30: What Obscure 1970 Song Inspired This Business Advice?
Week 29: Want a Productive, Engaged Workforce? Do This…
Week 28: 5 Ways to Enhance Personal Connection with Others on Zoom
Week 27: 5 Keys for a Stellar Zoom Environment
Week 26: 5 Essential Zoom Tips
Week 25: 5 Tips for Taking Your Writing from Blah to Brilliant
Week 24: 14 Ways to Kill Your Perceived Value (Part 2)
Week 23: 14 Ways to Kill Your Perceived Value (Part 1)
Week 22: Tell the Press About Your Competition
Week 21: The Abundance Mentality
Week 20: Does Your PR & Marketing Tell Your Story Well?
Week 19: Me-Centered vs. You-Centered
Special Welcome Edition: Is Your Best Story Being Told?